• communicate directly with your consumers and stakeholders
• have people actually listen to you and interact with you
• build a community of fans or advocates for your company

That said, who could ever be ANTI-social media? Rather then trying to beg the media for attention (what I consider the traditional PR approach) or convince customers to pay attention to your company by purchasing pricey ad campaigns, offer great web content that delivers interested people right to your company’s virtual doorstep. Did you know that 45.9% of content sharing takes place on Facebook, E-mail, and Twitter? Check out the pie chart for a break down. The only way to get your ideas spread via word-of-mouse is to put it out there. Social media and the 200,000,000+ blogs need your content, so start feeding it to the hungry World Wide Web!

If that’s not convincing enough, Young also posted a fantastic YouTube video about the social media revolution we are experiencing. Any skepticism you had about social media will be put to rest after watching this brief video. FYI..if Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.

Whatever your needs are and your target audience is, there is an option to use social media for your benefit. This expanding world of social media can only help you generate new buzz and business development opportunities. Start playing in the social media sandbox to partake in the fun! Hope you enjoyed your dose of Web Marketing Therapy.