Posts Tagged ‘target audience’

wildmarketingchiquita

CAPITAL LETTERS Got Me a Job in This Recession: A Lesson For Effectively Reaching Out to Your Audience

June 22nd, 2009
by wildmarketingchiquita

About a month ago, I was a rookie intern working for an amazing marketing agency in Santa Barbara while I was finishing my last quarter at UCSB. Ever since September of 2008, I have been frantically searching for employment for my post-graduate life; little did I know then how important capital letters would be to …

Posted in Blog

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Kate McMillan

Ready, Aim, Fire!

March 2nd, 2009
by Kate McMillan

When you’re building a company and its web presence, you should always ask yourself who you’re targeting.  And if the answer you come up with is long, detailed and involved, you need to prioritize.  Which of these people are most important?  If the answer is that they’re all equally important, you likely have a problem.
The …

Posted in Free Therapy Advice, Marketing Interventions, Tough Love, Web Marketing Best Practices

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treatmentspecialist

How Much is Juicy Mention in the New York Times Worth to You?

February 5th, 2009
by treatmentspecialist

The news media may be calling it a “marketing ploy,” but it’s definitely paid off for the company that invited crowds of people in NYC’s Times Square to line up for FREE CASH!
Bailoutbooth.com, a fledgling classified ad company, gave out anywhere from $50 to $1,000 to people willing to share their stories of financial hardship. …

Posted in Blog, Viral Phenomenon

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Kelly Kohen

Determining Your Target Audience – Smoking and Bike Riding?

February 2nd, 2009
by Kelly Kohen

If you read my post about my fun 2009 so far, you might recall that I mentioned a neurotic dog that had chewed out of the back yard, which prompted us to buy a very nice dog kennel to ensure she was home when we returned.  After breaking out of the back yard numerous times …

Posted in Free Therapy Advice, Marketing Interventions

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