Music Monday Marketing Motivation on Pandora

March 1st, 2010
by Nicki Gauthier

Pandora’s mission: to play only music you’ll love

I like listening to music while I work, it keeps me on task and it helps me concentrate.  I know for most people music is distracting and keeps them FROM concentrating and I am not here to promise you that if you start listening to music it will …

Posted in Blog, Daily Inspiration, Monday Marketing Motivation, Social Media, Social Media Marketing, Tools, Twitter, Wild Web Women

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Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

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7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

January 15th, 2010
by Sarah Caminker

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Technologies, Twitter

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Measure & Monitor the Top Brands Social Media Engagement

December 29th, 2009
by Sarah Caminker

As the social web becomes more popular, companies are not only encouraged to enter this virtual space, rather they are expected to. In addition to operating as a customer service tool, social media humanizes a brand and provides a two-way communication channel between buyers and sellers. Thanks to social media, if customers have a service/product …

Posted in Blog, Small Business, Social Media, Social Media Marketing, Tools

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The 2009 Reference Guide: 99 Best Social Media & PR Blog Posts

December 22nd, 2009
by Sarah Caminker

I stumbled upon this article yesterday on Twitter and thought our wild web people would be intrigued by this compilation of blog posts. Adam Vincenzini of The Comms Corner selected the 99 Most Useful Social Media and PR Blog Posts of 2009. He breaks them down into the following categories: general social media, Twitter, PR, …

Posted in Blog, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Tools, Twitter

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