Web Marketing Expert’s Advice Featured in Top-Selling Women’s Calendar

Lorrie Thomas Ross, CEO of Web Marketing Therapy has her healthy business advice quoted in the 2012 Woman’s Advantage Shared Wisdom Calendar

SANTA BARBARA, December 2011 — Starting the new year off fresh when it comes to your professional life is every entrepreneur’s goal. The sold out 2012 Woman’s Advantage Shared Wisdom Calendar has become a tool to empower women to do this not just in the start of a new year but year-round. The popular calendar provides advice for women business owners from influential women leaders across the United States and Canada. Web marketing expert and businesswoman, Lorrie Thomas Ross was one of the influential women whose quote was selected out of 5,000 submissions to appear in the 2012 Woman’s Advantage Shared Wisdom Calendar.

Lorrie Thomas Ross is a national public speaker on the topic of boosting your business through strategic web marketing. Her webinars have record breaking attendance as her expertise is high in demand. Thomas Ross is the CEO of Web Marketing Therapy, a smart, fun, full-service marketing agency that diagnoses, prescribes and guides healthy marketing solutions. Whether Lorrie is teaching, speaking, offering one-on-one advisory or running her web marketing agency, her passion for marketing is contagious. Lorrie Thomas Ross’s quote appears in the calendar on July 24th, 2012 and gives the simple but healthy business advice of: “BE NICE! It’s amazing what a little class will do for your brand and business!”

Thomas Ross met Mary Cantando, Growth Expert and founder of The Woman’s Advantage through receiving her weekly newsletter. Cantando offered her expert advice to her female listeners by becoming a guest on Web Marketing Therapy’s Wild Web Women® radio program. “Collaborating with Mary Cantando and the Woman’s Advantage is always a pleasure. It was important for me to share Mary’s wisdom with my clients and I’m excited to help women in business with my quote. Being nice in the business world really is important and it makes our vocation more of a vacation when we are working with a smile not a frown! A little niceness can get a business up from being down”, states Lorrie Thomas Ross.

The 2012 Woman’s Advantage Shared Wisdom Calendar was created to help business women jump start each day with advice from successful women. There are 365 days of innovative advice on strategy, teambuilding, marketing, and finance. Everyday professional women across the country will have a chance to learn a valuable lesson from a mentor who is successfully growing her business. The 2012 Woman’s Advantage Calendar is available for purchase through The Woman’s Advantage website www.WomansAdvantage.biz/calendar

About Lorrie Thomas Ross:

Lorrie Thomas Ross, M.A., The Marketing Therapist® & Wild Web Woman®, is a marketing strategist, educator, writer, web marketing expert, and speaker. Thomas Ross is the CEO of Web Marketing Therapy, a marketing agency and online marketing education company. She is the author of the online video tutorial “Online Marketing Fundamentals” on lynda.com. Her top ranking book, “36-Hour Course to Online Marketing” is available on Amazon.com. As a she-geek with super relationship savvy, Lorrie’s craft brings the heart of marketing into organizations that are “in it to win it”. Thomas Ross was recently recognized as an entrepreneurial leader in the Pacific Business Coast Times “40 Under 40” Awards. She has been featured in Forbes, Success, Inc., Entrepreneur and Fox Business. Thomas Ross lives in Santa Barbara with her husband, daughter and cat named Grumpy. For more information, please visit: www.lorriethomas.com and www.webmarketingtherapy.com

About The Woman’s Advantage:

The Woman’s Advantage is a line of information products, including books, workbooks, audio CDs, and calendars designed exclusively for successful women business owners. Mary Cantando, a nationally-recognized expert on women business owners developed the successful Woman’s Advantage line of products, geared specifically to women entrepreneurs. Mary Cantando is a member of the National Speakers’ Association and provides keynotes and workshops for women who want to grow their businesses. For more information, visit www.WomansAdvantage.biz

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1.  A-B-C: Always Be Contributing.

2.  You can’t run a business by hiding at your desk checking emails.  Get out there!

3.  Don’t ask to be endorsed on LinkedIn – endorse that person first, remember A-B-C and pay it forward.

4.  When posting on Social Media sites start out by using the word “excited” – it sets the tone without sounding like you’re bragging.  For example, “I’m so excited to be speaking to 6,000 women about…”

5.  You cannot NOT communicate.  Don’t belittle yourself in your language.  Use powerful words to describe your business.

6.  Connections = CA$H FLOW.  Quality vs. Quantity.  Quality Connections.  Support those connections by doing favors for people.  Ask yourself if you are making someone feel great?

Have some wisdom to share? Submit your own quote/advice by Friday, April 1st for The Woman’s Advantage Shared Wisdom Calendar go to: www.womansadvantage.biz/quote

To subscribe to Mary Cantando’s newsletter send an email to: info@womanbusinessowner.com with the word “newsletter” in the subject line.

To learn more about Mary’s products or bring her in to speak to your group go to: www.WomansAdvantage.biz

Mary Cantando’s mission is to help women build multimillion-dollar businesses. Mary has founded and led multimillion-dollar businesses for over 20 years and now serves as an Envoy of the US State Dept to help women in developing countries start and grow their own businesses.

A keynote speaker at regional, national, and international events, Mary has written four books each containing ground-breaking ideas for women entrepreneurs.  She also produces the wildly successful Woman’s Advantage Shared Wisdom Calendar.

Mary has been featured in The Wall Street Journal, Oprah’s O Magazine, Entrepreneur Magazine, and hundreds of TV and radio shows.  An advocate for women, Mary is a Trustee of The Women’s Alliance, a Chapter Chair for the Women Presidents’ Organization and the Growth Advisor of Women Entrepreneurs’ Inc.  A mother, grandmother, and self-proclaimed “high-maintenance wife,” Mary lives in Raleigh, North Carolina with her husband who she refers to as “Saint John” for putting up with her for almost 40 years!

Guest Amy Parmenter will discuss her new eBook “Know where to Go: How to Reinvent Yourself in 6 Steps” an inspirational read on personal and professional growth.  Amy Parmenter is an award-winning reporter who has worked in both television and radio news for NBC and CBS.  Her website, The Parm Farm was created as a unique platform where she can continue to ‘cultivate’ her craft – and give something back at the same time – by raising the media bar to include social responsibility.

Link: http://www.blogtalkradio.com/wildwebwomen

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1.  You get what you tolerate.

2.  When things go wrong – ask three things that are good about it.

3.  Have a great time and make a difference.

4.  Every experience is a once in a lifetime experience.

5.  Salute each failure with “How fascinating”.

To subscribe to Mary Cantando’s newsletter send an emai to: info@womanbusinessowner.com with the word “newsletter” in the subject line.

To submit your own quote/advice for The Woman’s Advantage Shared Wisdom Calendar go to: www.womansadvantage.biz/quote

To learn more about Mary’s products or bring her in to speak to your group go to: www.WomansAdvantage.biz

Mary Cantando’s mission is to help women build multimillion-dollar businesses. Mary has founded and led multimillion-dollar businesses for over 20 years and now serves as an Envoy of the US State Dept to help women in developing countries start and grow their own businesses.

A keynote speaker at regional, national, and international events, Mary has written four books each containing ground-breaking ideas for women entrepreneurs.  She also produces the wildly successful Woman’s Advantage Shared Wisdom Calendar.

Mary has been featured in The Wall Street Journal, Oprah’s O Magazine, Entrepreneur Magazine, and hundreds of TV and radio shows.  An advocate for women, Mary is a Trustee of The Women’s Alliance, a Chapter Chair for the Women Presidents’ Organization and the Growth Advisor of Women Entrepreneurs’ Inc.  A mother, grandmother, and self-proclaimed “high-maintenance wife,” Mary lives in Raleigh, North Carolina with her husband who she refers to as “Saint John” for putting up with her for almost 40 years!

Ok so you are not in fashion or PR,  but these few words of wisdom permeate all industries and are definitely worth your consideration to revitalize your healthy marketing!

On the industry and adapting to market conditions…

Times have changed. Kelly agrees the old (fashion business) model is outdated. But then again, aren’t most business models outdated? The companies that survive are those that adapt with the new models before they are recorded as ‘models’ in the textbooks.

Making it work…

Drum roll: Social Media! Get online! Kelly suggests getting Facebook fans. Upload videos. Twitter about your latest collection. Blog. It’ll reach the big places. You’re building healthy relationships, while investing a small amount of time and even smaller amounts of money.

Building your brand…

These days your brand is everything. Using social media helps get you out there. But it helps get everyone out there as well. Make sure you are getting the right message and image across on these platforms. What is your news? Why are you different from your competitors? Don’t overestimate yourself – you need to constantly adapt and change.

Kelly’s advice on growth strategy…

Do what you like. Why did you get in the business you are in? Stay true to your principles and motivations. Don’t represent things you do not believe in!

Learn and utilizing the word ‘no’…

Sometimes you just have to say ‘no’ – something that is frowned upon in the service industry. But you have to stick to your principles and take care of yourself and business to ensure you are delivering what you should to your clientele. Believe it or not, saying ‘no’ actually helps build your image – don’t sell yourself short by taking on and agreeing to everything that comes through your front door (or inbox or Blackberry). Maintain your sense, experience and expertise!

To read the entire interview by Nitasha Tiku, follow the link.