Web Marketing Therapy

“INFORM & TRANSFORM” for Successful Business Awareness and Sales!

December 14th, 2009
by Pamela Sherman

These days, EDUCATION is directly tied to SALES…
Customers’ decisions are based on what they LEARN about you, which includes how they feel about you. This significantly affects the success of your business.
We are now living in a fast-moving digital information age. People research and compare-shop more than ever before. It’s becoming a standard part of …

Posted in Ask the Marketing Therapist, Blog, Small Business, Web Marketing Best Practices, Web Marketing Tips

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The Power of Words: 9 Guidelines for Better Website Copy (Text)

December 4th, 2009
by Pamela Sherman

Website copy (text) is what meets the eye and much, much more…
Your website might look impressive and lavish, yet be totally ineffective in meeting your real business needs. In contrast, some websites that may not look so pretty, can still be fairly effective by following some essential web copy rules, along with providing value-content. …

Posted in Blog, Marketing Interventions, Marketing RX, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

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Black Friday’s Difficult Business Indicators & The Surge in On-line Sales!

November 29th, 2009
by Pamela Sherman

Will retail sales ever recover to previous levels??? Can this year’s Black Friday (the big post-Thanksgiving sales day), hoped to put retailers back in the positive “black,” be any indication of the future? We all know last year was devastating with a 40-year low for in-store sales. And now, with data released yesterday, Saturday, a …

Posted in Blog, Small Business

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BUSINESS SUCCESS: Find your ‘muse’ and ‘music’ (your inspiring voice) to better capture your audience / customer base.

November 24th, 2009
by Pamela Sherman

Apply current brain and music research, which reveal valuable insights into human connection and bonding for BETTER BUSINESS RESULTS.
What secrets lie in humanity’s romance with music? What is it that attracts us to certain music and/or musicians? What are these timeless, magical forces, connecting us and deeply impacting our minds and emotions? Can we learn …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Entreprenurial Marketing Advice, Marketing RX, Positive Role Models

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Entrepreneurial Success: Tips for Understanding & Overcoming FEARS

October 31st, 2009
by Pamela Sherman

Here are some tips to achieve greater success by understanding and overcoming FEARS –for yourself, your business, and your customers/clients:
1) IDENTIFY FEARS:
First, identify your own fears. Sometimes you’ll know them consciously when the feeling arises and it’s clear to you. Other times, our subconscious minds may cover them with symptoms of procrastination, avoidance, and …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, Small Business, Tough Love, Web Marketing Deep Thoughts

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