Web Marketing Therapy

Inspiration… The Year of The Ox!

January 26th, 2009
by Pamela Sherman

Happy Chinese New Year!!!
Since the Web is an amazing “globalizer” connecting us all, I wanted to celebrate and honor Chinese New Year today, while drawing upon a little inspiration…
It seems uncanny and appropriate that this year happens to usher in “THE YEAR OF THE OX.” Imagine that?! –Embracing the spirit of the hard-working Ox?! …

Posted in Blog, Daily Inspiration, Positive Role Models, Web Marketing Tips

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Inauguration Day: Pledge to Embrace Leadership Within!

January 20th, 2009
by Pamela Sherman

This Presidential Inauguration Day is a monumental moment in our nation’s history. A senator, who many of us hadn’t heard of just two years ago, has risen to the greatest position of leadership and power in our land. President Obama’s rise was largely fueled by voters through internet social-networking and internet fund-raising, a breakthrough that …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Interventions, On the Couch, Positive Role Models, Small Business, Social Media, Technologies, Tools, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips, eCommerce

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The Web Has Forever Changed Marketing & PR

January 16th, 2009
by Pamela Sherman

Having been in marketing for close to two decades, I can say without question, the web has brought revolutionary –or better yet, “evolutionary” new capacities to power and drive businesses of all sizes. I’d like to say “this is not your grandma’s web”… But, it’s not even your mom’s web, or the same web it …

Posted in Blog, Marketing Interventions, Small Business, Social Media, Tools, Web Marketing Mantra, Web Marketing Tips

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What is Your Website’s “Authentic Sell-Ability”?

January 9th, 2009
by Pamela Sherman

Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Search Engine Marketing Help, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Tips

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Can I PLEASE have a bowl of “Smart ‘n Funny”?

January 7th, 2009
by Pamela Sherman

Let’s face it… Waking up to the news each day can be pretty dismal. We’re confronted with some seriously scary business woes and catastrophic tales. Today, more than ever, our breakfast food for thought should make us strong and healthy, so we can do great and inspiring things in the world! –Or, at least see …

Posted in Ask the Marketing Therapist, Blog, Comic Relief, Daily Inspiration, Free Therapy Advice, Marketing Interventions, On the Couch

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