Business Success: Use VALUE(S) as Your Springboard and Your North Star!

March 2nd, 2010
by Pamela Sherman

Albert Einstein said,
“Strive not to be a man of success, but rather to be a man of value.”

I think Einstein had it right!  It’s a tricky thing to be focused on “SUCCESS.”  And ironically, for so many, it detracts from doing what’s really needed to achieve it!
The problem I think is that “success” and …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Entreprenurial Marketing Advice, Small Business, Social Media

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Business & Marketing Success: What’s LOVE got to do with it?

February 12th, 2010
by Pamela Sherman

What’s LOVE got to do with business and marketing???  –A LOT!
The pursuit of business success is not a solo endeavor and it is not for the light-hearted.  Being an entrepreneur takes a brave, strong heart.  –One that knows how to connect, to serve…and dare I say, “to hopefully, love.”
It may sound sappy or sacran-sweet; …

Posted in Blog, Daily Inspiration, Entreprenurial Marketing Advice, Small Business, Social Media Marketing

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Marketing Tips for Climbing Out of the Economic Hole on Groundhog Day!

February 2nd, 2010
by Pamela Sherman

Okay, it’s officially mid-winter!  Just as the groundhog has to come out of his hole to see how long the winter will be (based on it’s shadow or not), so do we!  The folklore and tradition of Groundhog Day was created in large part to fill our need for some kind of weather prediction, to …

Posted in Blog, Daily Inspiration, Good Marketing Fortune, Small Business

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Small Business: “Active Intelligence” vs. “Negligence”

January 27th, 2010
by Pamela Sherman

What is the opposite of Intelligence… Stupidity or Negligence?

Just like it’s sometimes said that the opposite of ‘love‘ is not ‘hate,’ but rather ‘apathy‘… Perhaps the same is true of ‘intelligence’ –with the opposite not being ’stupidity,’ but rather ‘negligence.’
Even the best business leaders will tell you tales of their “stupidity” and “foolish …

Posted in Blog, Entreprenurial Marketing Advice, Small Business, Tough Love, Web Marketing Deep Thoughts

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Target the Women’s Market —Know, Understand & Befriend!

January 16th, 2010
by Pamela Sherman

No matter your gender, as a business owner or marketer, it’s important to think further about how you target and address the WOMEN’S MARKET.

It’s been reported that up to 85% of all BRAND purchases are made by women! (Not certain of the complete accuracy of this statistical source. –However, even with leeway, it’s highly significant!)

I …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Small Business, Women in Business

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