Web Marketing Therapy

Twitter Drives More Traffic to Press Releases than Any Other Social Network

November 11th, 2011
by Amy Dunn

Ever wonder how to get your company news noticed by more people? Share it in Twitter! According to the research conducted over several months by PR Newswire and Crowd Factory, Twitter drives the most traffic to press releases than any other social media platform (including Facebook).
After analyzing thousands of press releases, the study …

Posted in MarkEDing, Online PR, Social Media, Twitter

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AP Changes “e-mail” to “email” and Why This Should Matter to You

March 31st, 2011
by treatmentspecialist

To “email” or not to “e-mail”?
That is the question. And AP finally has a contemporary answer for us.
The AP Styebook, otherwise known as the journalist’s Bible, has finally updated its guidelines for usage and changed “e-mail” to “email” – losing the antiquated hyphen for the abbreviated term “electronic mail.”
Maybe it’s just the die-hard English-major-nerd slash former journalist in …

Posted in Blog, Email Marketing, Online PR, Social Media

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3 Easy Tips AND Free Web Resources to get Local Online PR Exposure

June 1st, 2010
by foreignwebmarketingcorrespondent

Small businesses don’t have to fork out the big bucks to make themselves known online. The key to attaining successful web marketing is in using the right tools, many of which are 100% FREE. For example, using local online public relations (PR) to generate news and buzz = FREE promotion and exposure. Remember, content is …

Posted in Free Therapy Advice, Local Web Marketing, Marketing Strategy, Marketing that Matters, Online PR, Search Engine Marketing Help, Small Business, Web Marketing Tips

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The PR Power of PJ PR and PitchEngine

February 9th, 2010
by Lorrie Thomas

I often joke about how our work at Web Marketing Therapy involves “PJ PR” (doing PR in our PJs via the power of the web!) but I am serious about how important it is for organizations to leverage the power of online PR for both credibility and visibility!
WMT has a FREE ebook called PJ PR …

Posted in Online PR

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Top 10 Must Haves for Your Website’s News Room: Boost Your Online PR to Attract the Media, Consumers and Search Engines

September 29th, 2009
by treatmentspecialist

As David Meerman Scott has pointed out in the The New Rules of Marketing and PR, press releases aren’t just solely intended for reporters anymore. We’ve blogged about how you can write your own news, build your own social media news release, and use local PR to increase your traffic. In addition to creating great …

Posted in Blog, Online PR, PJ PR, Search Engine Marketing Help

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