Posts Tagged ‘online media buying’

Lorrie Thomas

Ask The Marketing Therapist - The Lowdown on Web Measurement Language

November 27th, 2009
by Lorrie Thomas

Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics.
Insurance Journal is one of the *best* companies I have ever had the pleasure of working for, …

Posted in Ask the Marketing Therapist, Geeky Web Marketing Data, Google Tools, Web Analytics, Wild Web-opedia

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