Since we are all about proactive communication at the agency, I wanted to take this opportunity to clarify the “WHY” of our name.

The true nature of our name Web Marketing Therapy stems from our deeply rooted belief in the power of helping professionals and organizations help themselves.  Our name was a result of years of listening to client feedback.  We were told things like:
We feel like you just did therapy on our marketing! You just took all the overwhelm out of my marketing management.  I want to get on your marketing therapy couch.  You (Lorrie Thomas Ross, WMT’s founder) are like my marketing therapist!

So in 2009, we changed our name to Web Marketing Therapy to embrace our mission to be advisors, supportive marketing managers and help take the stress and overwhelm out of marketing!  The definition of therapy, as provided by dictionary.com is as follows:

For us, it’s all about providing a therapeutic approach to marketing for our clients. Let’s break it down:

1. The treatment of disease or disorders, as by some remedial, rehabilitating, or curative process: speech therapy.

We aren’t treating diseases of the body or mind, we are treating dis-ease of marketing. Dis, meaning apart or out and ease meaning a freedom from pain, discomfort, labor or difficulty. Our three pronged approach is based on the concepts of diagnosing the marketing problems, prescribing the appropriate cure or treatment and guiding our clients to a healthy marketing way of life.

2. A curative power or quality.

Web Marketing Therapy isn’t about duct taping your shoddy marketing plan to take you into next week. Real marketing breakthroughs happen when you start curing deep seeded marketing problems to establish a healthy marketing foundation. We wouldn’t go to a real therapist with the hopes of getting well in a day, and the same applies to our approach to web marketing. We think about marketing from a holistic perspective to provide an all-encompassing healing approach for our clients.

3. Psychotherapy; It’s about communicating issues and finding insight into problems with the goal of personal growth and behavior modification.

We want our clients to learn to assess marketing problems on their own and to understand why their old approach to marketing isn’t working for them. With training and advisory we want our clients to learn how to tackle the issues before they arise and learn to modify their marketing behavior!

4. Any act, hobby, task, program, etc., that relieves tension.

We know lots about this and encourage our clients to do what they do best, and what makes them happy, and letting us handle the parts that bog them down! If you thrive at writing blog posts, but want to cry when faced with a Tweet, don’t fret! We want to support you in the things that make you happy and relive tension, not create it!

The Wild Web Women also know that having a passion or hobby is so very important to a healthy marketing way of life. That is why we use our blog to encourage our team members and readers to take a break and have a great time. The About page on your website is the most looked at page there is and clients want to know the fun, exciting things that people in an organization do that make them unique. So take the time to go for a run, paint, play your guitar, dance your heart out… it’s good for your health, your marketing and your business!

So, as you can see, Web Marketing Therapy isn’t just for therapists. On the whole our approach can easily be applied to any type of business. To learn more about what we do and how we do it I encourage our readers to subscribe to our Healthy Marketing Advice blog and to check out our book by CEO Lorrie Thomas Ross (aka The Marketing Therapist); The 36-Hour Guide to Online Marketing and her course on lynda.com called Online Marketing Fundamentals!

Web Marketing Expert’s Advice Featured in Top-Selling Women’s Calendar

Lorrie Thomas Ross, CEO of Web Marketing Therapy has her healthy business advice quoted in the 2012 Woman’s Advantage Shared Wisdom Calendar

SANTA BARBARA, December 2011 — Starting the new year off fresh when it comes to your professional life is every entrepreneur’s goal. The sold out 2012 Woman’s Advantage Shared Wisdom Calendar has become a tool to empower women to do this not just in the start of a new year but year-round. The popular calendar provides advice for women business owners from influential women leaders across the United States and Canada. Web marketing expert and businesswoman, Lorrie Thomas Ross was one of the influential women whose quote was selected out of 5,000 submissions to appear in the 2012 Woman’s Advantage Shared Wisdom Calendar.

Lorrie Thomas Ross is a national public speaker on the topic of boosting your business through strategic web marketing. Her webinars have record breaking attendance as her expertise is high in demand. Thomas Ross is the CEO of Web Marketing Therapy, a smart, fun, full-service marketing agency that diagnoses, prescribes and guides healthy marketing solutions. Whether Lorrie is teaching, speaking, offering one-on-one advisory or running her web marketing agency, her passion for marketing is contagious. Lorrie Thomas Ross’s quote appears in the calendar on July 24th, 2012 and gives the simple but healthy business advice of: “BE NICE! It’s amazing what a little class will do for your brand and business!”

Thomas Ross met Mary Cantando, Growth Expert and founder of The Woman’s Advantage through receiving her weekly newsletter. Cantando offered her expert advice to her female listeners by becoming a guest on Web Marketing Therapy’s Wild Web Women® radio program. “Collaborating with Mary Cantando and the Woman’s Advantage is always a pleasure. It was important for me to share Mary’s wisdom with my clients and I’m excited to help women in business with my quote. Being nice in the business world really is important and it makes our vocation more of a vacation when we are working with a smile not a frown! A little niceness can get a business up from being down”, states Lorrie Thomas Ross.

The 2012 Woman’s Advantage Shared Wisdom Calendar was created to help business women jump start each day with advice from successful women. There are 365 days of innovative advice on strategy, teambuilding, marketing, and finance. Everyday professional women across the country will have a chance to learn a valuable lesson from a mentor who is successfully growing her business. The 2012 Woman’s Advantage Calendar is available for purchase through The Woman’s Advantage website www.WomansAdvantage.biz/calendar

About Lorrie Thomas Ross:

Lorrie Thomas Ross, M.A., The Marketing Therapist® & Wild Web Woman®, is a marketing strategist, educator, writer, web marketing expert, and speaker. Thomas Ross is the CEO of Web Marketing Therapy, a marketing agency and online marketing education company. She is the author of the online video tutorial “Online Marketing Fundamentals” on lynda.com. Her top ranking book, “36-Hour Course to Online Marketing” is available on Amazon.com. As a she-geek with super relationship savvy, Lorrie’s craft brings the heart of marketing into organizations that are “in it to win it”. Thomas Ross was recently recognized as an entrepreneurial leader in the Pacific Business Coast Times “40 Under 40” Awards. She has been featured in Forbes, Success, Inc., Entrepreneur and Fox Business. Thomas Ross lives in Santa Barbara with her husband, daughter and cat named Grumpy. For more information, please visit: www.lorriethomas.com and www.webmarketingtherapy.com

About The Woman’s Advantage:

The Woman’s Advantage is a line of information products, including books, workbooks, audio CDs, and calendars designed exclusively for successful women business owners. Mary Cantando, a nationally-recognized expert on women business owners developed the successful Woman’s Advantage line of products, geared specifically to women entrepreneurs. Mary Cantando is a member of the National Speakers’ Association and provides keynotes and workshops for women who want to grow their businesses. For more information, visit www.WomansAdvantage.biz

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December 8, 2011

New Video Course Helps Business Professionals Learn Online Marketing Fundamentals

Online marketing course taught on video by web marketing expert Lorrie Thomas Ross is on lynda.com – a subscription-based online video tutorial website.

SANTA BARBARA, December 2011 — In the ever-changing world of online marketing, the options are endless, which is exciting, but sometimes can often leave professionals overwhelmed on where to begin, regardless of their level of marketing experience. New journeys often go better with a map and directions, so online marketing expert and author Lorrie Thomas Ross created a course to help professionals map their online marketing with the launch of the new Online Marketing Fundamentals video course on lynda.com.

Online Marketing Fundamentals, released December 7, 2011, introduces web marketers, web designers, business owners and executives to the world of online marketing, and reviews how the different aspects of a business’ web site can support its marketing goals. Online Marketing Fundamentals helps even the smallest businesses to get started with web marketing and allows more experienced professionals optimize the marketing collateral they have already built. Thomas Ross teaches viewers how to set themselves up for success by covering all the critical pieces of the online marketing puzzle. She shows how to create an effective website and incorporates the use of social media sites as some the ways business owners can interact with customers. Lorrie gives instruction on the world of blogging and search engine marketing, breaking each concept down into easy-to-digest lessons.

Lorrie Thomas Ross is known as The Marketing Therapist® as her “healthy marketing advice” expertise is frequently quoted by the media, giving advice on topics ranging from search engine marketing to developing web marketing strategy. Lorrie is CEO of the full-service online marketing agency, Web Marketing Therapy®. She is a nationally recognized public speaker and teaches customized web marketing workshops for businesses big and small. Thomas Ross is the author of the “36-Hour Course: Online Marketing” (published by McGraw-Hill), a top-rated guide teaching everything online marketing has to offer.

“Having a website does not mean that you are engaged in online marketing”, says Lorrie Thomas Ross, The Marketing Therapist®. “You have to know the fundamentals of online marketing. Whether you are a VP of Search Marketing, a webmaster or a professional looking to make the web work for you, this course can help get you ideas for optimization and new channels. Smart online marketing comes from having a plan, doing continual optimization, tracking success and being creative. This is an ongoing process, so it requires a commitment and work, but once you get the hang of it, it pays off! Offering the Online Marketing Fundamentals course on lynda.com is fantastic, it’s affordable and embodies the way we learn today – on the web! The final outcome is something that everyone can take away knowledge from no matter what level they are at experientially.”

The twelve chapter course is featured exclusively on lynda.com and outlines the fundamentals of online marketing in easy to understand and informational video tutorials. There are many pieces to a success-backed marketing puzzle and the Online Marketing Fundamentals course highlights the necessary topics including up-to-date information on social media marketing (Facebook, Twitter and LinkedIn), search engine marketing, online advertising, blogging and content marketing. Thomas Ross teaches a range of marketing lessons on business branding, creating a better user experience, how to create an email marketing campaign and finally how to properly promote your brand through online public relations. Lorrie Thomas Ross believes you can’t have a successful marketing plan without strategy and measurement so before viewers implement all of the teachings from this course into their business, Thomas Ross covers web marketing strategy.

The Online Marketing Fundamentals course by lynda.com officially launched Wednesday, December 7th, 2011 and is available at www.lynda.com

About Lorrie Thomas Ross:

Lorrie Thomas Ross, M.A., The Marketing Therapist® & Wild Web Woman®, is a marketing strategist, educator, writer, web marketing expert, and speaker. Thomas Ross is the CEO of Web Marketing Therapy, a marketing agency and online marketing education company. She is the author of top ranking “36-Hour Course to Online Marketing” available on Amazon.com. As a she-geek with super relationship savvy, Lorrie’s craft brings the heart of marketing into organizations that are “in it to win it”. Thomas Ross was recently recognized as an entrepreneurial leader in the Pacific Business Coast Times “40 Under 40” Awards. She has been featured in Forbes, Success, Inc., Entrepreneur and Fox Business. Thomas Ross lives in Santa Barbara with her husband, daughter and cat named Grumpy. For more information, please visit: www.lorriethomas.com and www.webmarketingtherapy.com

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The 12 chapter course featured exclusively on lynda.com outlines the fundamentals of online marketing in easy to understand and informational video tutorials. Lorrie rocks the tutorial socks off of me in this super smart and fun course. And just a little FYI: Lorrie was a whopping 8 months pregnant during the filming!

Online Marketing Fundamentals introduces web marketers, web designers, business owners and executives to the world of online marketing, and reviews how the different aspects of a business’ web site can support its marketing goals. Course highlights include information on:

• Social Media Marketing
• Search Engine Marketing
• Content Marketing
• Online Public relations
• Business Branding
• Marketing with Facebook, LinkedIn, and Twitter
• Email Marketing
• Social Shopping Marketing with Yelp, Groupon, and Living Social
• User Experience Optimization
• Paid Search/Paid Advertising
• Online Advertising
• Blogging
• Web Marketing Strategy and more!

For those of you who do not know yet, lynda.com is a subscription based, online, video tutorial website chock full of amazing education. The lynda.com service is an exceptional value of only $25 a month and features a plethora of fun, easy to learn, video tutorials to help you in many aspects of your techy life!

If you aren’t a lynda.com  member yet you can still get a sneak peak of Lorrie’s course introduction and some other snippets from Online Marketing Fundamentals.

The Wild Web Women love lynda.com: Mary Sandor, Lorrie Thomas, Jennie Jacobs, Darla Bea Smith

As a designer,  I love all of the great InDesign and Illustrator tutorials on lynda.com for helping me to quickly learn an underutilized tool or tip in the programs. Another great feature: the Creative Inspirations documentaries on the site. The entertaining series allows you to get insight into the worlds of your favorite artists, photographers and more.

Basically, Web Marketing Therapy loves lynda.com and we think you will too! Check out the course today and let us know what you think about it below in our comments section!