Posts Tagged ‘online advertising’
Google AdWords: Optimize Your PPC Landing Pages to Increase Paid Search Advertising Conversions
March 18th, 2010
by Emilia Doerr
Want to boost your pay per click advertising conversions and maximize your Google AdWords spend? Where you direct your users after they click on your ad is a critical element to consider. In addition to your click through rate, the destination URL used in your ads is an important factor in determining your Google quality …
SEO and PPC Lessons Learned from MTV’s Jersey Shore: Snookie and Your Search Engine Visibility
January 28th, 2010
by Emilia Doerr
Confession. I have to admit that I’ve seen MTV’s Jersey Shore on more than one occasion. In fact, the Season 1 Reunion celebrated new levels of meaningless hook-ups, breaks ups, and wasted hair and tanning product that left me traumatized for days. But just when I thought I’d lost too many brain cells, our friends …
Search Engine Marketing News: What the Yahoo / Microsoft Search Partnership Means for Your Business
December 29th, 2009
by Emilia Doerr
With the Yahoo and Microsoft deal finalized, the two companies are set to consolidate their advertising networks and search engines in 2010. But what does the MicroHoo search partnership mean for your search engine visibility, online advertising spend and other ongoing internet marketing efforts?
Lorrie Thomas weighed in on the consolidation of search engines earlier this …
Consolidation of search engines…good, bad or ugly?
February 9th, 2009
by Lorrie Thomas
Recently, Google backed away from a shared advertising agreement with Yahoo. I “got in the ring” with Miguel Salcido of eVisibility in today’s DM News Gloves Off Debate to give my raw opinion (me, opinionated? nooooo?!!) on how consolidation would affect search marketing.
I think that consolidation of search advertising would eliminate competition, ultimately increasing ad …
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