Web Marketing Therapy

How to Avoid Critical Email Marketing Mistakes

December 31st, 2009
by Sarah Caminker

In our world of mass information, email marketing can be both a challenge and a boon. Despite the new social media age, email marketing is still a quick and cost-effective way to reach out to your target audience. Yet, all too often we see talented professionals with outstanding services to offer- but are not approaching …

Posted in Blog, Email Advice, Email Marketing, Free Therapy Advice, Marketing Strategy, Social Media Marketing

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The Good, The Bad, The Ugly: LinkedIn’s Integration with Twitter

November 29th, 2009
by Sarah Caminker

*The Good* Since LinkedIn has synced with Twitter, I realize LinkedIn’s attempt to be more “social.” People are not primarily using LinekdIn as an online resume, rather they are humanizing their profile and trying to interact for more than just a potential job. As a firm believer in don’t knock it til’ you try it, …

Posted in Blog, Social Media, Social Media Marketing, Twitter

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How Are We Supposed To Track Social Media Success?

October 28th, 2009
by Amy Dunn

When you work for a small or medium sized business (or any sized business) each dollar spent in your marketing plan is precious to your company and must be carefully scrutinized. This article advises marketers to identify their target audience and to find their communities using social media monitoring tools such as Google Alerts or Social Mention.

Posted in Blog, Social Media, Social Media Marketing

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What I Learned About Facebook Business Fan Pages

May 17th, 2009
by Amy Dunn

I was inspired to write this post because of a very enlightening conversation with a fellow marketer last week. She works for a publishing company and opened a Facebook fan page a few months ago. I was impressed with the large following she has managed to build and asked her “How do you do it?” …

Posted in Blog, Social Media, Social Media Marketing

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Amy’s Ten Favorite Social Media Sites of the Year

December 29th, 2008
by Amy Dunn

Happy New Year everyone! I think it is only appropriate to cap off this roller coaster of a year with my summary of the best 10 sites for businesses wanting to include social media networking in their marketing plan. These networks are made up of millions of members willing to share valuable content, ideas and …

Posted in Social Media

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