Posts Tagged ‘Marketing Strategy’

Pamela Sherman

What is Your Website’s “Authentic Sell-Ability”?

January 9th, 2009
by Pamela Sherman

Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …

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