Tough Love Web Marketing Dose of the Day – Shut Up

December 3rd, 2008
by Lorrie Thomas

Wanna get Smart? Then SHUT UP

After two back-to-back marketing therapy meetings with Nicki (Data Diva) and Emilia (Client Treatment Specialist) I had my “ah-ha” blog post revelation.  In the first meeting, we were in the trenches of intense, unsexy, ick, yuck web marketing data then moved into a gargantuan paid search assessment (a Google …

Posted in Comic Relief, Free Therapy Advice, Marketing Interventions, On the Couch, Tough Love, WMT Team News, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Tips

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Coldplay, Rock Stars and Great Marketing Teachers

November 25th, 2008
by Lorrie Thomas

I was in Salt Lake City this weekend to see friends and was fortunate to have great tickets for Coldplay to top off the trip.
I think Coldplay is a brilliant band and I also think that they can teach us a thing or two about marketing.
Let me be very clear that I am referring to …

Posted in Blog, Marketing Interventions

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Email – Passive Aggressive Perpetrator?

November 21st, 2008
by Lorrie Thomas

Email Can Kill Your Marketing Productivity

I had super support after I did my blog post about filing for email bankruptcy from students, clients and my rocking wild web women.  Now that I have filed, I am leaving the self-worth/self-torture status of “My self-worth is measured by the items responded to in my inbox”.  In addition to the “ahh” of relief, I …

Posted in Art Therapy, Control Issues, Email Marketing, Free Therapy Advice, Marketing Interventions, On the Couch, Web Marketing Best Practices, Web Marketing Tips

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Your marketing cannot change unless you are willing to change

November 14th, 2008
by Lorrie Thomas

Today was one of those days where I felt like I worked reallyreallyreally hard yet couldn’t save a client who was exhibiting marketing behavior that could be a danger to himself and others. I feel like I failed, as I was about to save a website has needed a SERIOUS intervention (due to outdated architecture, inability for search engines to read …

Posted in Free Therapy Advice, Marketing Interventions, Web Marketing Tips

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Web Marketing Intervention – Email Bankruptcy

November 11th, 2008
by Lorrie Thomas

“I sent you an email about it”

“Well, it was in my email to you”

Let me stage an intervention and a big fat “get over yourself” dose of marketing advice - Email is a passive communication tool.  You type, hit send, then someone is now burdened with your message.  Assuming that the world reads all your email messages …

Posted in Control Issues, Free Therapy Advice, Marketing Interventions, On the Couch

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