Web Marketing Therapy

Aim High with Your Web Marketing but PLEASE execute Sober :-)

November 24th, 2009
by Lorrie Thomas

I encourage all small businesses, entrepreneurs and marketing professionals to think BIG about business and AIM HIGH when it comes to investing in smart marketing because the only boundaries we have on our business are the ones we create for ourselves!
However, I have been hearing myself repeatedly pausing professionals who are getting too “high” off the melange …

Posted in Addictions, Ask the Marketing Therapist, Daily Inspiration, Marketing Interventions, Marketing RX, Marketing Strategy, On the Couch

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Copying someone else’s strategy does NOT equal success

April 30th, 2009
by Lorrie Thomas

I read a great post today from Seth Godin about business strategy. Seth says:
“You shouldn’t pick your strategy by modeling someone else’s success. The success might have been strategic and planned, but it’s just as likely to be a matter of blind luck.”
I don’t know if I agree 100% about the luck part, as I …

Posted in Control Issues, Free Therapy Advice, Marketing Interventions, Tough Love, Web Marketing Tips

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Your web designer is not entitled to a link at the footer of your site

April 18th, 2009
by Lorrie Thomas

When an organization pays a design/development firm to build a website, that does not necessarily entitle that firm to have a link on your website to theirs. I am referring to those little links that live in the footer of a website that read something like site designed by XYZ firm.
Links back to a web …

Posted in Marketing Interventions, Web Marketing Best Practices

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Motivational Marketing Quote from Lord Acton

March 1st, 2009
by Lorrie Thomas

Although Lord Acton didn’t make our original Top Marketing Man crush list, his moving quote did make our list as marketing motivation:

A wise person does at once, what a fool does at last. Both do the same thing; only at different times.
-Lord Acton
Talk is cheap. Actions move mountains. When professionals get on my marketing therapy …

Posted in Ask the Marketing Therapist, Free Therapy Advice, Marketing Interventions, Motivational Marketing Quotes, On the Couch

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Web Marketing Dose of the Day - Skipping Steps Kills Success

February 10th, 2009
by Lorrie Thomas

Seth Godin is on a blog babe roll this week. His last post on “what parts are you skipping” is so applicable to web marketing. I hear all the time “I just need a website, simple” or “Just add that page” but the reality that with anything web marketing related, once you get into web …

Posted in Ask the Marketing Therapist, Blog, Control Issues, Daily Inspiration, Marketing Interventions, Obsessions, Tough Love, Web Marketing Tips

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