Web Marketing Therapy » low hanging fruit http://www.webmarketingtherapy.com Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 18:46:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Free Marketing Therapy – Tap the Power of Low Hanging Fruit http://www.webmarketingtherapy.com/blog/small-business/free-marketing-therapy-tap-the-power-of-low-hanging-fruit/ http://www.webmarketingtherapy.com/blog/small-business/free-marketing-therapy-tap-the-power-of-low-hanging-fruit/#comments Wed, 15 Oct 2008 23:38:21 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/blog/?p=180 Web Marketing Related Posts:
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]]> I always preach the power of making money by doing the simplest marketing tactic that too many of us forget – taking care and serving your existing customers! Tapping your “low hanging fruit” is one of the SMARTEST ways to support your small business and make money honeys! It’s great to recruit new business and attract new prospects, just don’t forget the power of taking care of the people you already sold in the first place! You nailed the know, like and trust factors with them and got the lead or sale – keep the love alive and take care of the people that take care of you. My free therapy doesn’t stop there!
Your best customers are your CURRENT customers!
Your best customers are your CURRENT customers!

Pamela Sherman, one of my former UCSB Extension students, respected colleagues and someone I am trying to recruit (because she is so fab!) and I email web marketing she-geek marketing emails back and forth periodically and I was so inspired by her recent marketing savvy email that I had to share it (in true copy paste form) She is working with clients to tap the power of serving and upselling existing clients in her consultancy and is one smart cookie – she understands the power of web marketing and sent this email to her client:

“Look, this low-hanging fruit sales strategy isn’t enough… We need to be reminded, especially now, that customers aren’t bound to hit you on the head like an apple dropping out of the sky… We need to reach out further to where they live… We need to use the WEB to catchand create these opportunities with customers. That’s what will bring you fruitful results!”
I couldn’t have said it better myself! Another wild web woman is out infecting the marketing world – I love it! Tap the power of low hanging fruit and you won’t need so much marketing therapy :)

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