Posts Tagged ‘Kevin Roberts’
To Create a Powerful Brand… Get Connected and Emotional!
June 1st, 2009
by Pamela Sherman
It may sound funny, but to create a powerful brand of value and loyalty, you need to evoke true emotional affection! Whether your company is small, medium or large, it’s highly valuable to create a brand. It’s the immediate identity the market has of your company. A good brand identity with a heart-felt customer affinity …
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