Consolidation of search engines…good, bad or ugly?

February 9th, 2009
by Lorrie Thomas

Recently, Google backed away from a shared advertising agreement with Yahoo.  I “got in the ring” with Miguel Salcido of eVisibility in today’s DM News Gloves Off Debate to give my raw opinion (me, opinionated?  nooooo?!!)  on how consolidation would affect search marketing.
I think that consolidation of search advertising would eliminate competition, ultimately increasing ad …

Posted in Ask the Marketing Therapist, Search Engine Marketing Help, WMT Team News, Web Marketing Tips

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Are You A Power Browser?

January 14th, 2009
by treatmentspecialist

It’s no surprise that web searching, internet surfing and even text messaging has changed the way we read and receive information.
In an Atlantic Monthly article titled “Is Google Making Us Stupid?” Nicholas Carr talks about what the internet has done to his brain. He describes a new found inability to immerse himself in a book …

Posted in Comic Relief

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Have You Googled Yourself Lately? Plus Other Free Online Reputation Management Tools

January 5th, 2009
by treatmentspecialist

In the past, we’ve recommended web marketing must haves for monitoring your brand, including free tools like Google alerts. This recent article in MarketingProfs gives us Six Free Tools for Online Reputation Management! Yes, SIX great tools- and they’re all FREE.
This is perfect for those of us with control issues. You can learn how to …

Posted in Control Issues, Small Business, Social Media, Tools, Web Marketing Best Practices

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Get Geeky – Get Google Analytics

December 9th, 2008
by Lorrie Thomas

Get Geeky – Get Google Stats

We get asked a lot of questions about how to use the web as a great marketing tool and I always default to getting on my Google soapbox.  No matter how large or small your website(s) are, every small business owner MUST GET Google Analytics.  It’s free (free = good), the …

Posted in Geeky Web Marketing Data, Marketing Interventions, Small Business, Technologies, Tools, Web Analytics

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All I Want To See is What’s In it for MEeeeee – Google’s SearchWiki

November 26th, 2008
by Lorrie Thomas

As most of our readers know, the wild web women team are total Google Girls.  And just when we thought we had it all, this week we learned about Google’s new SearchWiki tool that allows you to “make search your own”.  It’s nerdy cool…
I like to call this “all I want to see is what’s in …

Posted in Addictions, Obsessions, Search Engine Marketing Help, She-Geek Web Words, Technologies, Tools

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