How to Build Your Brand through Better Communication

December 2nd, 2011
by Darla Bea Smith

Text me the info, let’s G-chat, do you have Skype?, Check out my wall post on Facebook, Tweet this, YouTube that!

With all of the virtual noise going on out there on the web it’s hard to know what is the best and most appropriate way to communicate with your current clients and potential target audience.

Having …

Posted in Blog

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AP Changes “e-mail” to “email” and Why This Should Matter to You

March 31st, 2011
by treatmentspecialist

To “email” or not to “e-mail”?
That is the question. And AP finally has a contemporary answer for us.
The AP Styebook, otherwise known as the journalist’s Bible, has finally updated its guidelines for usage and changed “e-mail” to “email” – losing the antiquated hyphen for the abbreviated term “electronic mail.”
Maybe it’s just the die-hard English-major-nerd slash former journalist in …

Posted in Blog, Email Marketing, Online PR, Social Media

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Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

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Use SmartBrief To Get the Latest Marketing & Social Media News

December 15th, 2009
by Amy Dunn

I have a confession to make: I do not spend every moment of my free time reading marketing blogs.  In the past, on any given day I would log in and scan through dozens of blogs each week just to keep up with the changes happening in Social Media.  My in-box would fill up rapidly …

Posted in Blog, Self Help Marketing Resources, Social Media

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Get over your email passive ego crud

April 14th, 2009
by Lorrie Thomas

So many professionals have lost professionalism and have fallen into a sick egotistic assumption-consumption pattern with email.  To be clear, I am talking “assume” as in in makes an “ass” of “u” and “me.
I see a overwhelming trend occurring worldwide that plagues professionals.  It seems that they subconsciously assume that when they send an email, …

Posted in Control Issues, Email Marketing, Free Therapy Advice, Marketing Interventions, Web Marketing Best Practices, Web Marketing Tips

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