Web Marketing Therapy

E-Relationship Building: How to Captivate Your Email Audience

September 10th, 2009
by wildmarketingchiquita

Marketing is a lot about genuine and high-quality relationship building.
In this fast-paced world we live in today, it can be challenging to take the time to reach out individually to each and every one of your customers and potential customers–at least in the traditional hand-shake-old-fashioned way. That does not mean that you can’t think creatively …

Posted in Blog

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Get over your email passive ego crud

April 14th, 2009
by Lorrie Thomas

So many professionals have lost professionalism and have fallen into a sick egotistic assumption-consumption pattern with email. To be clear, I am talking “assume” as in in makes an “ass” of “u” and “me.
I see a overwhelming trend occurring worldwide that plagues professionals. It seems that they subconsciously assume that when they send an email, …

Posted in Control Issues, Email Marketing, Free Therapy Advice, Marketing Interventions, Web Marketing Best Practices, Web Marketing Tips

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A Biz Card is NOT an email Opt In!

March 20th, 2009
by Lorrie Thomas

It’s my blog and I can rant if I want to….
I just returned from a lovely unwinding staycation in my hometown of Santa Barbara, California (I did, of course, sneak in two speaking gigs like a good she-geek in between days off!)
Yes, I may be suffering from mild post staycation depression as I am rewinding, probably because my rewind has involved a way-too-long unromantic …

Posted in Email Advice, Email Marketing, Marketing Interventions, Tough Love, Web Marketing Best Practices, Web Marketing Tips

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I’m Feeling All Twitter-y Today (and it’s not the cold medicine)

January 29th, 2009
by Anne Orfila

Today I have been indoors all day, with a sick child, and feeling about 10% sick myself. Loading myself up on elderberry, with a hot cup of green tea, I’ve sat in front of the computer for the better part of the day, sort of working, sort of researching, sort of playing. Not the most …

Posted in Email Marketing

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Email Marketing Webdom – The Three P’s

November 19th, 2008
by Lorrie Thomas

Loren McDonald, Vice President of Industry Relations at SilverPop, a really rocking Email Marketing Company, wrote a great educational article called Email Mistake No. 10: Lack of Personality, Positioning and Proposition
I love simple tips that are smart and valuable – this article is a keeper!
Loren says, “One of the biggest mistakes I see with company …

Posted in Blog, Email Marketing, Web Marketing Tips

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