You are never done learning
and
The three most dangerous words are “I know that”
and
All the education in the world doesn’t matter if you don’t take action

The secret to marketing success will not happen through binge and purge learning.  Going to school and getting a piece of paper does not solidify that you are able to APPLY what you know.  Actions speak louder than credentials.  I liked Seth’s perspective on school’s purpose.  I am an educator, I believe in education, but I believe more in ongoing education!  We are never done learning.  In order to be successful, we have to continually invest in ourselves, read, critically think, apply and improve our skills. 

When I teach web marketing classes, I have to change what I teach every time.  The rules change every second, the tools evolve and expand, and trends shift patterns.  I don’t know everything, but I own that and I read a lot…it is through reading and ongoing education that I am able to teach, help clients, blog and be a better professional…I wish it was because I have a high IQ, but it’s not.  It’s because I have passion, purpose and commit to educational power.

It is up to us to read, critically think, test, try, ask for help, take classes, re-learn, build our skills and own that as adults, we learn by DOING. 

Subscribe to blogs, read books, take webinars, re-train your brain and PLEASE don’t believe everything you read.  Take it all in, THINK about what you learn can/may/wouldn’t apply to your organization then set yourself apart to win with marketing by getting in the game - roll up your sleeves and get your hands dirty.

Marketing requires MONENTUM.  Make a commitment to getting smart, accept that what you know now may not work later, read, think then ACT.

I went to grad school with some of the most brilliant classmates who wrote better papers, did more research and had way more brain capacity then I did.  What set me apart was I owned what I didn’t know + I took what I learned and put it to work = RESULTS.  After act, I monitor, optimize and try again. 

Marketing work is never done.  Neither is education or self-improvement.  Make this your year to implement smart marketing.

Who’s with me????

Dang, what a wild, wonderful, wacky 2008.  At WMT, we couldn’t be more fortunate to have such a great team, meaningful work and fantastic clients.  As 1% for the planet members, we proudly made a donation to give back.  This year we selected to have 1% of our gross revenue go to the Breast Cancer Fund, a brilliant environmental non-profit that makes a quantifiable impact with their work. 

Here’s to a divine 2009!  Our 2009 resolutions are below!  HAPPY NEW YEAR!!

Pamela Sherman, Web Marketing Relationship Expert
–To get control over my wild use of parenthesis in 2009! (Really, why can’t I resist doing that?)
–To blend more play into my work, spreading the wealth of happy-ness in busy-ness.
–To insert a “Blog” chip into my brain – somewhere between the medulla and the cerebellum for habitual filing and downloading.

Nicki Gauthier, Data Diva:
My New Year’s Resolution is too spend more time helping myself (mainly physically but also mentally) so that I can give more help to others!

Emilia Doerr, Client Treatment Specialist:
Acting when inspiration hits! I tend to put many of my tasks and the deluge of requests I receive on a to-do list, which isn’t exactly procrastination, but it can turn simple tasks (like blogging or sending recaps) into gigantic blocks in my productivity flow! There’s not better time to tackle an action item than the present!

Kate McMillan, Design Diva or Web Design Wonkette: (we are working on her identity issues)
As much as I think about the usability of the web sites I build, I sometimes get so wrapped up in the intricacies of a successful design and implementation that I forget about the usability of my communication.  I resolve to give as much thought to the simplicity and usefulness of the way I communicate options and solutions as I do to the sites behind them.

Lorrie Thomas, Marketing Therapist:
Make more time to read marketing books to boost my she-geek status, find the solution to not be a victim to my email inbox, read my belief plan weekly, stick to my values and LEARN, GIVE, GROW and LOVE.

Kelly Kohen, Web Marketing Counselor:
Finish up my tutorial learning on Dream Weaver and actually get out there and build a web marketing savy website (starting with my Dad’s business first!) Attend webinars on relevant topics to continue my learning in the field…you can never know too much!

Anne Orfila, Psycho-Web-Analyst:
In 2009 for webmarketing therapy, without a doubt, I am looking within to improve my without.

AnaMaria Herrera, Client Attraction Specialist:
My resolution is to only sit for 2 hours at a time… can I do it???  (After I write this I am off for a bike ride)

A new year is upon us, new opportunities for success are emerging (have you set your web marketing goals for 09 yet??  AND, this is a great opportunity to start with a clean slate and change your web marketing mantra to:

Always invest, never spend….it’s smart to be spend-savvy (not cheap!!)

I own that I was a little too beeatchy today as I am trying to conquer my inbox, pay bills, save the planet and pack for my New Year’s trip (and blog!!!  Gotta get that in, hellooooo!!!) so my second web marketing recessionista tip is more how to stay sane while web marketing (and do sane work on a budget!) So here is your new web marketing must as part of our recessionista series…

Web Marketing Recessionista Tip Part Deux:
Get Pandora to get your good mood on.  Music is therapeutic, it makes you happy, calm, nice and brings you closer to your inner savvy marketing self.  I broke up with my XM Radio subscription this year after their invoicing system got all nusto and have since discovered a smarter, no-cost way to get my music on.

Pandora is cheaper than therapy - get it, got it? GOOD.

Pandora allows you to pick your fave artists and it creates stations for you…I looooove that!!!!  Why work in ick yuck environments?  Create a smart, happy space.

Enjoy your free tip on us and kick off the new year with some fun technology…you know, when you are smiling and fun, more people want to work with you!!