Posts Tagged ‘customer engagement’

treatmentspecialist

Social Media Marketing Boosts Business and “Cool Factor” for These WMT Positive Role Models

April 16th, 2009
by treatmentspecialist

Photograph your love.
This is more than just a tagline for Gabe Cano and Glen Hodges of Specialty Color Services in Santa Barbara, California.
When Glen and Gabe came to speak at our Social Media Marketing class at UCSB, they shared their experiences – both hits and misses – using Facebook to promote their business.
But most of …

Posted in Blog, Positive Role Models, Small Business, Social Media, Social Media Marketing, Viral Phenomenon

Read this Blog

treatmentspecialist

How Blake Mycoskie has Made the Business of Giving Pay Off for TOMS Shoes – A WMT Positive Role Model

April 8th, 2009
by treatmentspecialist

Blake Mycoskie’s daring philanthropic business model for TOMS Shoes is at the crux of the hugely successful company that fuses style and sustainability.
The TOM’S Mission is simple:
For every pair of shoes purchased, TOMS gives a pair to a child in need.
But how does Mycoskie do this?
TOMS runs on a tight marketing budget and doesn’t …

Posted in Blog, Positive Role Models, Social Media Marketing

Read this Blog