Web Marketing Therapy » Building Company Culture http://www.webmarketingtherapy.com Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 18:46:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 To Create a Powerful Brand… Get Connected and Emotional! http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/ http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/#comments Mon, 01 Jun 2009 05:15:08 +0000 Pamela Sherman http://www.webmarketingtherapy.com/?p=4914 Web Marketing Related Posts:
  1. What’s in a Brand? 4 Essential Elements for Building a Powerful Personal Brand to Enhance Your Online Reputation
  2. SMALL BUSINESS: Create a Powerful “ORGANIZATION” by Tapping into it’s Meaning
  3. Get your small business brand building up in this down economy
]]>

It may sound funny, but to create a powerful brand of value and loyalty, you need to evoke true emotional affection! Whether your company is small, medium or large, it’s highly valuable to create a brand. It’s the immediate identity the market has of your company.  A good brand identity with a heart-felt customer affinity is like a currency — it translates into greater opportunity and success!

Create a Love for Your Business & Your Brand!

Create a Love for Your Business & Your Brand!

As part of your brand-building strategy, strive not only to be well liked, but to also be LOVED. Tap into the love of what you do and whom you serve… and focus on creating a company culture that people want to be a part of! (Think of the passion ‘Apple’ fans have…)

With decades of relationship marketing experience, I can say that to accomplish this, you need to develop your distinctive personality and true connective outreach in service of your customers. Build relationships with customers, support their real needs and desires while solving problems and generating enthusiasm.

Just as in life, customer relationships are the ‘ships’ that carry us through the roughest business waters.

Branding with relationship marketing goes beyond image. By it’s very essence, substance is more important than just an image. A false and disconnected image can only last so long. It has to ring true, especially with today’s customers who are more educated and discerning than ever.

I am happy to see in my research more advertising agencies and businesses starting to embrace the emotional, true connective nature of good, healthy marketing.  Kevin Roberts, Worldwide CEO of the advertising agency Saatchi & Saatchi recently created lovemarks.com, which highlights the connections and stories that people have around the world with various businesses and products. –Love the concept. :-)

Energy in Motion is “E-MOTION”!!!!!

Web Marketing Related Posts:

  1. What’s in a Brand? 4 Essential Elements for Building a Powerful Personal Brand to Enhance Your Online Reputation
  2. SMALL BUSINESS: Create a Powerful “ORGANIZATION” by Tapping into it’s Meaning
  3. Get your small business brand building up in this down economy

]]> http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/feed/ 4