To Resolve Project: Visual Play on New Year Resolutions

January 10th, 2012
by Jennie Jacobs

As the Visual Communications Connoisseur for Web Marketing Therapy a lot of what I do revolves around translating a company’s message into its visual brand. I also spend a lot of time communicating information into fun little “infographics” (information graphics) that communicate data, a message, knowledge or information visually to the reader.
Because of what I …

Posted in Art Therapy, Blog, Branding, Daily Inspiration, Personal Branding, Website Design

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Guidelines for a Great Logo

November 6th, 2011
by Jennie Jacobs

As a graphic designer and more specifically the Visual Communications Connoisseur for Web Marketing Therapy, I do a lot of identity and brand work for clients. A brand is an important aspect to any organization because it helps establish credibility and communicate the who, what and whom of an organization: who you are, what you …

Posted in Blog, Branding, Personal Branding, Web Marketing Best Practices, Web Marketing Tips

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Personal Branding Tips – First Impression Session

October 31st, 2011
by Darla Bea Smith

Quick, you’ve got 30 seconds to make a professional first impression! Are you ready? Personal Branding is a necessary part of the marketing puzzle. It’s how we present ourselves to the public and how business professionals make a lasting impression with potential customers.
Part of my work at Web Marketing Therapy (beyond doing online PR and web …

Posted in Blog, Branding, Personal Branding

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Identify Your Brand: Katie’s Botanical Design

September 28th, 2011
by Jennie Jacobs

Recently I had the pleasure of working with the uber-talented plant lady, Katie Sorensen of Katie’s Botanical Design, on establishing an identity for her business. Katie’s Botanical Design is a full service plant design company owned and operated by Katie Sorenson. Her ability to transform plants into breathtaking arrangements, living and floral, is a talent …

Posted in Blog, Daily Inspiration, Marketing Strategy, Positive Role Models, Website Design

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7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

January 15th, 2010
by Sarah Caminker

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Technologies, Twitter

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