Posts Tagged ‘brand building’
The Importance of Design for Great Branding
May 18th, 2012
by Jennie Jacobs
When it comes to branding your organization, design matters. I think many people grasp the idea that branding is about connecting with your client base via an emotional connection/dedication to the brand. However, it is the function of design to bring that connection of customer and brand together. Reading articles on the topic of branding …
Guidelines for a Great Logo
November 6th, 2011
by Jennie Jacobs
As a graphic designer and more specifically the Visual Communications Connoisseur for Web Marketing Therapy, I do a lot of identity and brand work for clients. A brand is an important aspect to any organization because it helps establish credibility and communicate the who, what and whom of an organization: who you are, what you …
Identify Your Brand: Katie’s Botanical Design
September 28th, 2011
by Jennie Jacobs
Recently I had the pleasure of working with the uber-talented plant lady, Katie Sorensen of Katie’s Botanical Design, on establishing an identity for her business. Katie’s Botanical Design is a full service plant design company owned and operated by Katie Sorenson. Her ability to transform plants into breathtaking arrangements, living and floral, is a talent …
Get your small business brand building up in this down economy
April 19th, 2009
by Lorrie Thomas
Small businesses cannot afford to discount the power of brand building in this tough economy.
Consumers are PROsumers – they comparison shop and make decisions based on TRUST. How does a small business build trust?
The answer is simple.
Your build trust and consumer confidence BY BOOSTING YOUR BRAND and embracing that the new rules of marketing.
It’s 2009 …
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