Is your company creating “Customer Icebergs” or “Customer Radiants”?

October 28th, 2009
by Pamela Sherman

A new level of frustration and interest in CUSTOMER SERVICE has been accelerated by my recent move across country.  My increase in purchasing activities to convert our new NYC apartment into a home, has thrown me into the middle of some very irritating and time consuming customer service situations.
I keep asking myself, “How did things …

Posted in Blog, On the Couch, Small Business, Social Media, Web Marketing Deep Thoughts

Read this Blog

Faster & Better – Exploring the CyberWorld for Business Growth

October 16th, 2009
by Pamela Sherman

One of the things a long-time business mentor and associate of mine, Rick Citron says, is that so much of creating and growing a successful business is having an “on-going commitment to doing things better and faster.” –That means internally within your business, and of course, for your customers.  However, we must be mindful, as …

Posted in Blog, Daily Inspiration, On the Couch, Wild Web Women, eCommerce

Read this Blog

Entrepreneurs: How VISIONARY are you? –Learn more about the value of webSIGHT

August 6th, 2009
by Pamela Sherman

Like a more advanced version of Sesame Street, the words I’d like to examine and play with today which possess unique power for entrepreneurs are:
VISION, VISIONARY and SIGHT.

Do you have a VISION for your business?…
If you’re not sure, or haven’t created an effective VISION STATEMENT, do yourself a favor and create one.   A vision …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Strategy, Web Marketing Deep Thoughts

Read this Blog

Twitter: A tool for political activism and more?! (Or, just another annoying comm-application?)

July 1st, 2009
by Pamela Sherman

Communication technology, the good, the bad, the inane… and the politically active!?
Often, when new communication technologies surface, the most inane and silly uses come rushing out of the gates first.  A lot of talk and controversy also tends to swirl around such technologies.
For a little history, you might be surprised to know there were some …

Posted in Blog, Small Business, Social Media, Tools, Web Marketing Deep Thoughts

Read this Blog

Web Marketing: Consult for the Best Result!

June 23rd, 2009
by Pamela Sherman

One of my favorite quotes delivered by our WMT founder, Lorrie Thomas is:
“We make it our practice to be true consultants and not insultants.”

-This is SO true!  We have all witnessed consultants who criticize and insult.  You know, those who basically drop “assault / insult bombs” and leave you with very little to build upon  …

Posted in Blog, Free Therapy Advice, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Dictionary, Web Marketing Mantra

Read this Blog