How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Author: David Meerman Scott
The New Rules of Marketing and PR is our “wild web woman” agency’s marketing bible. This is required shop therapy. Buy this book first before you read any other marketing books! Lorrie Thomas makes this book required reading when she teaches university web marketing courses and she brings it to speaking engagements and passes it around as a recommended read. The Wild Web Women at WMT read, re-read and gift this book to clients. This book is a MUST OWN for any business owner, entrepreneur, business management student or marketing professional. The book reads like a blog, you can read it out of order, pick chapters and learn and apply the new rules as you go. We profess our love to David Meerman Scott openly and will always recommend his brilliant thought leader books!

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