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Multitasking Marketing®
by Web Marketing Therapy®

Multitasking Marketing® means that one online marketing effort can work in more than one way, often boosting more than one of these marketing goals:

Web Marketing Therapy's Multitasking Marketing® concept was shared in the Lorrie Thomas Ross' book the 36-Hour Course to Online Marketing book (McGraw Hill). Whether we are helping you optimize marketing, create strategy, implement online PR campaigns, build websites, support with search optimization, manage or plan social media marketing, buy online advertising, establish branding or train you to be savvy web marketers, our work multitasks.

Web marketing (when done strategically!) has tremendous Multitasking Marketing® power. We think of web marketing with an emphasis on the "web" part – like a spider's web. Its interwoven parts support, attract other creatures, and can grow larger and larger, and all of its sections are critical though marketing that works to support, reinforce and grow many goals mentioned in the bullets above. No single piece does the lion's share of the work. The best results come from the harmonious interplay of the parts. Our holistic approach to web marketing is distinct and it works. To attract the right people to your "web", you need to make sure you weave your web marketing plan artistically and technically, with expert advisory, training and/or marketing management.

Contact us today if you would like to get on the therapy couch to see how we can get your marketing multitasking!

Multitasking Marketing® Case Studies:

Patient: Tax Resolution Services, Co. (www.taxresolution.com)

Diagnosis (in 2007, healed today): Brilliant Business, light multiple brand personality disorder, disjointed marketing.

Prescription: Integration and Major Multitasking Marketing® makeover!

Lorrie Thomas Ross, The Marketing Therapist® and CEO of Web Marketing Therapy was hired by Tax Resolution Services in 2007 to perform a search engine optimization (SEO) audit. This was before Web Marketing Therapy was a company and Lorrie was consulting on her own. As she learned more about the company, how they are the most credible firm providing incredible results, understood the power of their place in the tax relief marketplace, their media mentions and their incredible team of talent, she staged an intervention beyond the SEO project she was hired to do. For the best tax resolution firm in the industry, Lorrie couldn't help but call out that the website at the time (not what you see today) did not match their business cards, letterhead or support their professional approach. It would have been unethical to do SEO on a website that was not scalable. She put on her Marketing Therapist had and called them out on their multiple personality disorder and prescribed a full re-branding initiative, new website, blog, SEO, paid search management, social media (Facebook, YouTube, Twitter, LinkedIn and Flickr) and online PR.

Healthy Web Life / Follow-up Visit: Tax Resolution Services, Co and Web Marketing Therapy grew together. WMT has watched TRS grow year after year and become a major thought leader in the tax resolution industry. The company made the Inc. 5000 list two years in a row, has one of the best BBB ratings in their industry, the CEO has had huge media accolades, the company was up for a blog award in 2009 for being one of the best educational blogs and their web visibility continues to focus on TWD (that is an acronym for Total Web Domination). WMT manages all of TRS' web marketing.

• Facebook: www.facebook.com/pages/Tax-Resolution-Services-Co

• Blog: www.taxresolution.com/blog

• Twitter: twitter.com/taxresolution

• LinkedIn: http://www.linkedin.com/company/347698

• YouTube: www.youtube.com/user/TaxResolution

Testimonial: "Any business today that has an internet presence or is buying online advertising media cannot afford not to hire a person as dedicated and loyal to her profession and as RESULTS DRIVEN like Lorrie Thomas and her company. We are so lucky to have them working with us. Lorrie is a results proven individual, who takes full ownership and responsibility for what she is hired for and can manage and oversee client's Internet strategy all at once, much like a quarterback does with a football team. There are a lot of so called "SEO or web marketing experts" out there, but in my over decade of experience with dealing with many of the other experts, Lorrie Thomas and WMT stand head and shoulders above them all, bar none! Additionally, after she completed the contract for our SEO optimization project, we saw such great results that we have kept her on as our go-to marketing ally for anything SEO or web marketing related. She is truly a pleasure to work for and a consummate professional.

We are in the Tax Controversy/Resolution business – we are an emergency room with people with tax problems. Web Marketing Therapy's team are the emergency room for businesses that want to lower online cost per acquisition, increase lead volume, but more importantly increase lead conversion. I love Lorrie's follow-up and follow through style. Most consultants you are always chasing them for one thing or another. With Ms. Thomas, it's just the opposite! She's relentless in her style. I am very proud to have Lorrie Thomas and her company working with us and would recommend her to anyone who REALLY wants to increase their web presence and generate more money."

Michael A. Rozbruch, Founder and CEO
Certified Tax Resolution Specialist
Tax Resolution Services, Co.

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Patient: Ann K. Levine, Esq. Law School Expert – Admission Consulting
(www.lawschoolexpert.com)

Diagnosis: The expert in law school admissions needed an expert-positioning web presence. Ann Levine found us off a Google search (we love the web!). When she came to us years ago, her first site was designed by Go Daddy (not what you see now) and didn't reflect her expertise, credentials and personal approach.

Prescription: Multitasking Marketing®! When we had a free consult call, The Marketing Therapist® proposed she redo her site (this was in 2007) and she said "I don't want to redo my site, what else can I do?" so Lorrie proposed she tap the power of social media (blogging to start) to share her expertise. Her blog became her #1 marketing tool, which gave her the confidence in our other marketing ideas – social media strategy, advisory, website, website management, business cards, brochures, search engine optimization, logo design, new websites for her books and more.

Healthy Web Life / Follow-up Visit: As Ann grew www.lawschoolexpert.com, she funded her new site (what you see is her third site). Ann has a top ranking site, has received great media coverage, is an author twice-over (and all her web marketing work sells that book!) and is widely searched, gets great media attention, has a great site, hosts a Blog Talk Radio show, still holds a high ranking blog, rocks Facebook and Twitter, and is endorsed on many other sites. Our work included branding, strategic advisory, web management, SEO, social media advisory and web measurement. Lorrie Thomas (web marketing strategy) and Kate McMillan (design) take great pride in being credited in Ann's first book as people who helped her achieve great success. We love seeing another Wild Web Woman® run her business online and use the power of Multitasking Marketing® to brand, build and boost business.

• Website: www.lawschoolexpert.com

• Facebook: www.facebook.com/group.php?gid=4088493455

• Blog: www.lawschoolexpert.com/blog

• Twitter: twitter.com/annlevine

• LinkedIn: linkd.in/ptlcE8

Testimonial: My business skyrocketed almost immediately upon hiring Lorrie. For three years, I struggled on my own to figure out how to use the web to promote my business and I wasted thousands of dollars. I truly believe that working with Lorrie has saved me thousands and my revenue this year has increased by 40% over last year (and the year isn't over!!!). I have a great website, one of the most popular law school advice blogs in the nation (which costs me absolutely nothing to run and was all Lorrie's idea).

Let me also say this – Lorrie is more than an expert. She is a powerful, dynamic, encouraging and positive business leader. She responds to all e-mails and calls immediately (she must work 24-7) and here's the most important thing: She gets my business and what I'm all about. Lorrie is also extremely ethical, empathetic to cost concerns, and truly enjoys her clients.

Lorrie Thomas is the reason 100,000 people visited my blog last year. When I wanted my first professionally designed website, Lorrie made it happen. Two years later, when I wanted an upgraded, interactive site with blog migration, Kate took incredible care of it. In addition to the hard numbers, the Web Marketing Therapy team is fun to work with. They get my business; each member of the team provides me with candid assessments of my ideas and concepts and alternative ideas that are almost always winning ideas. They work really quickly and expertly. I love the look of my site and I love the look of my brand. These Wild Web Women® are worth every penny. I plan to have them on the payroll indefinitely as my business grows and adapts continuously.

Ann K. Levine, Esq.
Law School Expert

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