Research confirms that over 90% of Internet users utilize search engines to find products, services, or information. Search Engine Marketing (SEM) is a critical medium for brand awareness and customer acquisition, and a lucrative way to reinforce and drive home online and offline market efforts. You will learn about the main components that make up Search Engine Marketing. You will leave with a breadth of information, best practices, and ways to effectively incorporate SEM into your marketing efforts.
When: October 30th, 2010
Where: UC Berekely Extension, San Francisco