How to Optimize Your Email Marketing Campaign

Busy consumers often do not open marketing emails unless something in the subject title truly grabs their attention.

Are you suspicious that your potential customers are not opening your marketing emails? Do you have something useful to offer but aren’t sure how to best attract your customers’ attention on the web?

You can implement powerful email marketing strategies that will grab people’s attention and drive them to make purchasing decisions. In this online tutorial, you will learn the tips on how to launch a successful email marketing campaign to boost sales!

In This Tutorial, You will Learn:

1. Determining & articulating your goals as the first step to successful selling
2. How to get customer attention fast—the importance of catchy subject titles
3. Why writing short sentences is good for your email sales
4. Using graphics-what is the perfect amount?
5. How to encourage forwarding—to spread your email wildfire!
6. Regular emails: how many is too many?
7. The “Call to Action”—and how to effectively urge purchasing decisions

When: September 29th, 2009
Where: Online!

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Testimonials

"

Lorrie was a wonderful speaker to work with from the get-go. She partnered with us to come up with custom sessions specific to our attendees’ needs and prepared each presentation with case studies specific to our industry to educate and make the web marketing material relevant. When Lorrie emerged as a speaker candidate for a session scheduled at the same time as the one she was booked for, she quickly sent us a recommendation for another speaker – that’s professional speaker service!

Lorrie had attendees attend our event specifically to attend her night school session and received rave reviews that included comments on how relevant and applicable her web marketing expert advice was. We received 100% excellent rating for Lorrie in our night school session, which is a very tough time slot in our program, since attendees have been in sessions all day.

Lorrie Thomas is an engaging and educational speaker who added great value to our event. We will work with her in the future.

"

Stephanie A. Fisher,
CMP Education Director, PMA