Search Engine Marketing is an art and a science. The only constant with search engine marketing (SEM) is change and there are new rules that need to be learned now to win big in the search visibility game. The good news is that the new rules of SEM serve more these days then just getting eyeballs. The new SEM rules are boosting brands, credibility, traffic, conversions and return on investment. Become a New Rules of Search Engine Marketing Smarty.
This session will cover:
- What the new rules of SEM are all about
- How to marry the art and science of SEM to serve, support and sell
- How you can use the new rules to implement multi-tasking marketing
- Ways to craft an effective SEM strategy
- Low-cost, no-cost tools that you can use to boost your search marketing efforts
SIGN UP TODAY! http://smartypeople.com/events-calendar
WARNING – This class may be fun. You might learn so much that you become a danger to yourself and others with your wild web marketing!
Meet your wild web instructor:
LORRIE THOMAS, MARKETING THERAPIST
Lorrie Thomas is a marketing educator, writer, strategist, web marketing expert and speaker. She is the founder of Web Marketing Therapy, a smart, fun, full-service marketing agency and a recession-friendly self-help online marketing educational resource. Her “wild web woman” team serves small businesses, entrepreneurs and marketers. Their work ensures marketing treats the cause (vs band-aiding symptoms) so all marketing pieces click. She teaches Web Marketing Applications, Social Media Marketing and Search Engine Marketing Applications classes at UCSB Extension and UC Berkeley Extension. Ms. Thomas was on the founding team at ValueClick Media. She speaks nationally on a number of marketing-related topics and caters her presentations to the business, niche, skill sets and professional concerns of her attendees. She writes for several online publications including http://www.wilsonweb.com/. She has been interviewed by the eCommerce Times, DM News and Tech News World and quoted frequently as a nationally recognized marketing expert http://www.webmarketingtherapy.com/news/
Web Marketing Therapy is an organization dedicated to educating and empowering businesses and individuals to restore their marketing health to achieve maximum wealth from the web. They treat the cause of marketing, vs. band-aiding symptoms. For more information on web marketing agency services, online classes, training and a healthy dose of marketing empowerment, inspiration, and resources, visit http://www.webmarketingtherapy.com/
When: July 12th, 2009
Where: Temple Emmanuel Beverly Hills
