Whether it’s blogs, Facebook, LinkedIn, or Twitter, social platforms are doing more than driving buzz; they are driving purchasing decisions around the world. As social networks grow, their power to shape consumer conversations is on the rise. This course will cover the core concepts of social media marketing, explore techniques for employing social media as a marketing tool, and present ways to develop strategies. Attendees will gain a broader understanding on using social media to gain a competitive edge.

When: February 21st, 2010
Where: Anaheim Convention Center, Anaheim, CA