On the Couch with The Marketing Therapist®

The Marketing Therapist® stands on her marketing couch for this “healthy dose of tough web marketing love” podcast. In web marketing therapy work, there is a dangerous pattern with professionals that can’t shake the “shoulds”. Web marketing matters when we think of the “coulds” that apply specifically to our target markets, industries and organizations. The message of this podcast is pithy, powerful and punny; STOP SHOULDing ON YOUR WEB MARKETING! Learn how to think about marketing first so you execute on all the great “coulds” that will be lifelong marketing investments.

Blog transcripts of this podcast to support this advice:

• Your marketing cannot change unless you are willing to change
• Web Marketing Interventions