A crash course on the most dynamic marketing platform today!
Author Lorrie Thomas discusses her new book, The McGraw-Hill 36-Hour Course Online Marketing on KCSB-FM Community Radio in Santa Barbara.
Lorrie Thomas, M.A. aka The Marketing Therapist® gives listeners a dose of marketing therapy and explains the following topics covered in her book:
- Content marketing and blogging
- Social media marketing
- Web analytics
- Search Engine Optimization (SEO)
- E-mail marketing
- Online Public Relations