How to Be a Sales Guru on the Web with Erik Luhrs and Lorrie Thomas

Erik Luhrs, from GuruSelling.com, was on the Wild Web Wo-Men Podcast again to share five tips that he PERSONALLY uses to be a Sales Guru on the Web.

Listen to a great discussion with Erik and Lorrie about Erik’s Top Five Tips:
1. Find the sites/sources your target market goes to and choose one to dominate first.
2. Build your Unique Sales Persona online to pre-qualify leads and build credibility.
3. Regularly communicate with your target market and speak about what interests them, not you.
4. Create a mechanism to gather a database.
5. Connect with folks who are also online and speak to your market – JV/cross market.

Erik Luhrs has been called a “Sales Guru,” “Marketing Maestro” and “Sales Funnel Mr. Fix-It.”  By utilizing GURUS Selling and Transpositional Marketing, he has become a sought-after marketing and sales consultant and created profit-catapulting strategies for 100’s of businesses. He has worked with companies of all sizes, from $1MM to Fortune 500 companies like McGraw-Hill & Credit Suisse.  Erik believes that to drive up customer sales you must Align everything! GURUS breaks down into: G = Genuine Self, U = Unique Sales Persona, R = Rapport Building, U = Unique Buying Position,  and S = Sales Ally.

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Testimonials

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Lorrie was a wonderful speaker to work with from the get-go. She partnered with us to come up with custom sessions specific to our attendees’ needs and prepared each presentation with case studies specific to our industry to educate and make the web marketing material relevant. When Lorrie emerged as a speaker candidate for a session scheduled at the same time as the one she was booked for, she quickly sent us a recommendation for another speaker – that’s professional speaker service!

Lorrie had attendees attend our event specifically to attend her night school session and received rave reviews that included comments on how relevant and applicable her web marketing expert advice was. We received 100% excellent rating for Lorrie in our night school session, which is a very tough time slot in our program, since attendees have been in sessions all day.

Lorrie Thomas is an engaging and educational speaker who added great value to our event. We will work with her in the future.

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Stephanie A. Fisher,
CMP Education Director, PMA