Listen to a great discussion with Erik and Lorrie about Erik’s Top Five Tips:
1. Find the sites/sources your target market goes to and choose one to dominate first.
2. Build your Unique Sales Persona online to pre-qualify leads and build credibility.
3. Regularly communicate with your target market and speak about what interests them, not you.
4. Create a mechanism to gather a database.
5. Connect with folks who are also online and speak to your market – JV/cross market.
Erik Luhrs has been called a “Sales Guru,” “Marketing Maestro” and “Sales Funnel Mr. Fix-It.” By utilizing GURUS Selling and Transpositional Marketing, he has become a sought-after marketing and sales consultant and created profit-catapulting strategies for 100’s of businesses. He has worked with companies of all sizes, from $1MM to Fortune 500 companies like McGraw-Hill & Credit Suisse. Erik believes that to drive up customer sales you must Align everything! GURUS breaks down into: G = Genuine Self, U = Unique Sales Persona, R = Rapport Building, U = Unique Buying Position, and S = Sales Ally.