The 36-Hour Course to Online Marketing (Mc-Graw Hill) is your one-stop source for everything you need to know about online marketing.  Author: Lorrie Thomas, CEO of Web Marketing Therapy, put her decade+ of web expertise into this “everything you need to know” book to help empower business owners, marketers, students and professionals wanting to add online marketing savvy to their career skills.  Chapters include: Building a Web Marketing Foundation, Planning the Website, Building a Website, Content Marketing, Blogging, Social Media Marketing, Web Analytics, Search Engine Optimization, SEM/Online Advertising, Email Marketing, Online Public Relations and Managing Multi-Tasking Web Marketing.

Post completion of the book, there is an option to take an online quiz offered by Mc-Graw Hill.
A passing score = a CERTIFICATE IN ONLINE MARKETING from Mc-Graw Hill.

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Social media has opened the door to anyone who wants to promote themselves – including small businesses.  This book was designed specifically for SBO’s wanting to get on the fast tract to using social media successfully.  Web Marketing Therapy teaches social media for organizations and at universities and they personally vouch for Gunelius’ book.  It has 22 short chapters packed with real world examples (including how WMT uses social media as an indirect marketing tool) including definitions, lists of up-to-date resources and strong support.  All you need is 30 minutes a day to put the power of social media to work – get this book and learn how.  We love it.

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The New Rules of Marketing and PR is our “wild web woman” agency’s marketing bible.  This is required shop therapy.  Buy this book first before you read any other marketing books!  Lorrie Thomas makes this book required reading when she teaches university web marketing courses and she brings it to speaking engagements and passes it around as a recommended read.  The Wild Web Women at WMT read, re-read and gift this book to clients.  This book is a MUST OWN for any business owner, entrepreneur, business management student or marketing professional.  The book reads like a blog, you can read it out of order, pick chapters and learn and apply the new rules as you go.  We profess our love to David Meerman Scott openly and will always recommend his brilliant thought leader books!

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We preach that Content is King on the Internet. But how do you create that quality content on a regular basis? Acclaimed writer and editor William Zinsser says it best: You learn to write by writing. And unfortunately, this is true no matter how long you’ve been practicing the craft! So if you’ve only just begun to tackle that web site copy, or the latest edition of your email newsletter, or another blog post- but you’re laboring to find the right words – don’t panic, help is on the way! When Zinsser first published On Writing Well more than 30 years ago, he probably didn’t anticipate that it would be helping new generations of writers and self-publishers decades later on the Web. But today, his book is just as relevant and powerful as it was when it was first published in 1976. Emilia Doerr revisits this book for inspiration and recommends it because it tackles basic writing principles, methods and forms in a way that appeals to both new and veteran wordsmiths.

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“The fact that Mavens want to help, for no other reason than because they like to help, turns out to be an awfully effective way of getting someone’s attention.” This quote is from pg. 67 and is one of the many marketing lessons; Nicki Gauthier, gained from this book. The Tipping Point is that thrilling instant when an idea, trend, or social behavior reaches that point, tips, and spreads like poison oak. Just like a single person can start a flu epidemic, so too can an idea, trend, or social behavior push a fashion trend, increase the popularity of a new product, or drop in the crime rate. Malcom Gladwell describes the Tipping Point experience brilliantly and his words have already started to change the way people promote and think about their businesses. This book is great for all types of readers because it presents interesting ideas and concepts with relevant and true examples. This book is also great for a book club because it will spark conversation and will make everyone look at life and business differently. Nicki Gauthier highly recommends this easy read because it will definitely inspire you to think-out-of-the-box the next time you want to spread a marketing message for your business.

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