Web Marketing Workshops
Web Marketing is an art and a science. Make your marketing healthy to get wealthy. Learn the strategic, “holistic” approach to web marketing to marry the art and science of the web to SELL. The Wild Web Women team at Web Marketing Therapy can customize any workshop to fit your marketing goals and if you think we’re fun to learn from online, just wait until you attend one of our wild web marketing workshops! To book or attend a workshop, please contact us today.
Upcoming Events:
- Marketing Strategies for Entrepreneurs and Small Business Owners – Five Week Course at UC Berkeley Extension, San Francisco
Learn practical ways to plan and execute cost-effective and innovative marketing strategies for entrepreneurs and small business owners. You also learn about new media marketing including Web 2.0 social media, blogging, viral marketing, video marketing, Twitter, Facebook and LinkedIn, word of mouth, networking, creative brainstorming in tandem, and more.
Where: UC Berkeley Extension, San Francisco
- Social Networking for Business, Mondays and Wednesdays starting September 13th, 2010 through September 29, 2010
Learn to effectively use social networking tools such as Facebook, Twitter, Linkedin, blogs, Wikipedia and YouTube to promote, influence, sell and boost business.
Where: Santa Barbara City College
- Social Media Marketing – One Day Course at UC Berkeley Extension, San Francisco
Gain a a breadth and depth of social media as a low-cost marketing tool and know how to use popular platforms to gain a competitive edge and create a powerful voice in this “influence economy,” where anyone with an opinion (we’re talking about you!) can affect great change.
Where: UC Berkeley Extension, San Francisco
- Search Engine Marketing – One Day Course at UC Berkeley Extension in San Francisco
Research confirms that over 90% of Internet users utilize search engines to find products, services, or information. Search Engine Marketing (SEM) is a critical medium for brand awareness and customer acquisition, and a lucrative way to reinforce and drive home online and offline market efforts. You will learn about the main components that make up …
Where: UC Berekely Extension, San Francisco
- Online and Mobile Marketing starting August 23rd, 2010 through December 11th, 2010
Learn promotional processes and techniques in the development of effective online and mobile marketing strategies for profit and nonprofit organizations. Search Engine Marketing (SEM) Strategies, as well as emerging digital media and mobile advertising campaigns are examined throughout the course. Class is 100% online, asynchronous learning environment.
Where: Asynchronous learning -online SBCC.edu
- Search Engine Marketing – One Day Course at UC Berkeley Extension in San Francisco
Research confirms that over 90% of Internet users utilize search engines to find products, services, or information. Search Engine Marketing (SEM) is a critical medium for brand awareness and customer acquisition, and a lucrative way to reinforce and drive home online and offline market efforts. You will learn about the main components that make up …
Where: UC Berekely Extension, San Francisco
- Social Media Marketing – One Day Course at UC Berkeley Extension, San Francisco
Gain a a breadth and depth of social media as a low-cost marketing tool and know how to use popular platforms to gain a competitive edge and create a powerful voice in this “influence economy,” where anyone with an opinion (we’re talking about you!) can affect great change.
Where: UC Berkeley Extension, San Francisco
Previous Events:
- Online and Mobile Marketing starting August 23rd, 2010 through December 11th, 2010
Learn promotional processes and techniques in the development of effective online and mobile marketing strategies for profit and nonprofit organizations. Search Engine Marketing (SEM) Strategies, as well as emerging digital media and mobile advertising campaigns are examined throughout the course. Class is 100% online, asynchronous learning environment.
- Social Media Marketing – One Day Course UC Berkeley Extension, San Francisco
Gain a a breadth and depth of social media as a low-cost marketing tool and know how to use popular platforms to gain a competitive edge and create a powerful voice in this “influence economy,” where anyone with an opinion (we’re talking about you!) can affect great change.
- Search Engine Marketing – One Day Course at UC Berkeley Extension, San Francisco
Research confirms that over 90% of Internet users utilize search engines to find products, services, or information. Search Engine Marketing (SEM) is a critical medium for brand awareness and customer acquisition, and a lucrative way to reinforce and drive home online and offline market efforts. You will learn about the main components that make up …
- Social Media Marketing Applications, Wednesdays, May 19th through June 2nd, 2010
Gain a a breadth and depth of social media as a low-cost marketing tool and know how to use popular platforms to gain a competitive edge and create a powerful voice in this “influence economy,” where anyone with an opinion (we’re talking about you!) can affect great change.
- Social Media Marketing Applications, Wednesdays, May 19th through June 2nd, 2010
Gain a a breadth and depth of social media as a low-cost marketing tool and know how to use popular platforms to gain a competitive edge and create a powerful voice in this “influence economy,” where anyone with an opinion (we’re talking about you!) can affect great change.
- Social Media Marketing Applications, Wednesdays, May 19th through June 2nd, 2010
Gain a a breadth and depth of social media as a low-cost marketing tool and know how to use popular platforms to gain a competitive edge and create a powerful voice in this “influence economy,” where anyone with an opinion (we’re talking about you!) can affect great change.
- Art and Science of Web Analytics Class, UCSB Extension, Three Evening Classes May 4th, 11th and 18th, 2010
Learn how to collect, measure, analyze and report web analytics to optimize and build web marketing strategy to gain the most effective ROI.
- Art and Science of Web Analytics Class, UCSB Extension, Three Evening Classes May 4th, 11th and 18th, 2010
Learn how to collect, measure, analyze and report web analytics to optimize and build web marketing strategy to gain the most effective ROI.
- Art and Science of Web Analytics Class, UCSB Extension, Three Evening Classes May 4th, 11th and 18th, 2010
Learn how to collect, measure, analyze and report web analytics to optimize and build web marketing strategy to gain the most effective ROI.
- Make Money off Your Website – How to Buy Online Advertising
Sometimes you need to spend money to make money. Online marketing requires you to build awareness and attract the right customers for your product or service.
Learn how to buy online advertising from Lorrie Thomas, online sales and marketing expert AND former online media buyer:
•The top online advertising opportunities and how they are priced
•Things to watch … - Make Money off Your Website – How to Sell Online Advertising
Online Advertising is the life-blood of Google, Facebook and other successful websites. Your website can become a money-maker if you know how to prime your site for online advertising success.
Learn the secrets to online advertising from Lorrie Thomas, online sales and marketing expert (on the founding team of a leading online advertising network) who will … - Make Money off Your Website – If You Built It, Make them Come!
Having a website does not mean that you are engaged in money-making marketing. The first step to money-making success is building awareness. Web marketing is a brilliant awareness tool when done right. Awareness comes from smart strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you …
- Make Money off Your Website – Start with a Healthy Foundation
You wouldn’t build a house without a blueprint would you? The same goes with website planning. Your website is your marketing nucleus. It all starts with a healthy foundation to launch from. Learn how to “architect” your website money-making plan.
This session will cover:
•The four steps to successful websites
•Top ways websites can help you make money
•How … - Three Secrets to Web Marketing Success Free Online Tutorial
Take your web marketing to the next level!
Web marketing is about utilizing your available resources in channels that bring you results. In this economy, it is more important than ever to make smart decisions about how to invest your web marketing collateral.
In this informative 30-minute power half-hour tutorial, Lorrie Thomas will walk you through the … - How to Construct a Winning Privacy Policy Online Tutorial
While there are many other sexier components of a successful web-solution, knowning how to construct a good privacy policy is essential to your online business presence–it will educate your website visitors how their information is used, how third parties may be collecting information on your website via cookies, and it will build trust between your …
- Healthy Web Marketing for Entrepreneurs and Small Business Workshop Session 2
What is SEO and Where can I get some? & Make Web Stats Work for You
- Healthy Web Marketing for Entrepreneurs and Small Business Workshop Session 1
Sustainable Web Strategies & How to Tweet, Blog & Facebook
- How to Optimize Your Email Marketing Campaign
Busy consumers often do not open marketing emails unless something in the subject title truly grabs their attention.
Are you suspicious that your potential customers are not opening your marketing emails? Do you have something useful to offer but aren’t sure how to best attract your customers’ attention on the web?
You can implement powerful email marketing … - Blogging 101–Online Tutorial
Good blogging habits (for businesses) will not only create interest in your customers for reading useful content, it will also naturally and authentically build trust and relationships.
In this economy, having a healthy and trusting relationship between your business and your customers is vital. Blogging is a multi-functioning tool that offers education, a platform for dialogue … - The Power of Web Analytics
Discover how to use Google Analytics, a FREE data collection tools to track traffic patterns on your website–giving you a full picture of how well your marketing efforts are performing every day. Mastering the science of web analytics will allow you to respond to customer preferences and web browsing patterns more efficiently and more cost-effectively!
This … - “New Rules” for Search Engine Marketing – SMARTY Workshop
Search Engine Marketing is an art and a science. The only constant with search engine marketing (SEM) is change and there are new rules that need to be learned now to win big in the search visibility game. The good news is that the new rules of SEM serve more these days then just getting eyeballs. The new SEM rules are boosting brands, credibility, traffic, conversions and return on investment. Become a New Rules of Search Engine Marketing Smarty. This session will cover:
•What the new rules of SEM are all about
•How to marry the art and science of SEM to serve, support and sell
•How you can use the new rules to implement multi-tasking marketing
•Ways to craft an effective SEM strategy
•Low-cost, no-cost tools that you can use to boost your search marketing effortsSIGN UP TODAY! http://www.meetup.com/SmartyLA/
- Pajama PR Webinar July 9th 12pm PST – Boost Biz with Online PR!
The rules of PR have been turned around with the onset of web marketing. These days, anyone can be their own PR professional in the privacy of their home office – in their pajamas! This fun “PJ PR” webinar will teach you how to build buzz, branding and boost business. Invest in the future of …
- Pajama PR – SMARTY Workshop!
The rules of PR have been turned around with the onset of web marketing. These days, anyone can be their own PR professional in the privacy of their home office – in their pajamas! This fun “PJ PR” workshop will teach professionals how to build buzz, branding and boost business. Invest in the future of your company and come to this all day workshop (pajamas optional!) and learn:
•What the new rules of PR are all about and how they can help your business
•Super-simple low-budget secrets to use online PR for search visibility, credibility and sales
•Understand all the multi-tasking ways online PR can serve your online and offline marketing
•Get access to tools, technologies and web options to streamline your PR efforts
•How to come up with content that helps secure media and consumer interestSIGN UP TODAY! http://www.meetup.com/SmartyLA/
- Get Social Media Savvy – SMARTY Workshop
Whether it’s blogs, Facebook, LinkedIn or Twitter, social platforms are doing more than driving buzz; they are driving purchasing decisions. As social networks grow, their power to shape consumer conversations and amplify word-of-mouth chatter is on the rise. Get social media smarty – walk away with a breadth and depth of social media best practices as a low-cost marketing tool and understand how to use these popular platforms will help you gain a competitive edge. You will leave knowing how to:
•Build a powerful voice in this “influence economy,” where anyone with an opinion can affect great change
•Blog with success secrets to boost brands, bond and build business
•Understand how tools like Twitter, Facebook and Blogs can work together for maximum social media savvy
•Learn techy-how to’s to have social media work for you in your sleep
•Understand ways to quantify social media as a marketing effortSIGN UP TODAY! http://www.meetup.com/SmartyLA/
- Web Marketing Applications, Thursdays, April 1st through May 6th, 2010
The web marketing applications class at UCSB Extension covers search engine marketing, search engine optimization, affiliate marketing, online media buying, pay per click advertising, pay per inclusion, e-mail marketing, strategic partnerships, utilizing online marketing tools, and more.
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- All Marketing Rx podcasts
- Free e-Books
- First Alerts of Online Tutorials, Workshops and New Coping Mechanisms
Lorrie was a wonderful speaker to work with from the get-go. She partnered with us to come up with custom sessions specific to our attendees’ needs and prepared each presentation with case studies specific to our industry to educate and make the web marketing material relevant. When Lorrie emerged as a speaker candidate for a session scheduled at the same time as the one she was booked for, she quickly sent us a recommendation for another speaker – that’s professional speaker service!
Lorrie had attendees attend our event specifically to attend her night school session and received rave reviews that included comments on how relevant and applicable her web marketing expert advice was. We received 100% excellent rating for Lorrie in our night school session, which is a very tough time slot in our program, since attendees have been in sessions all day.
Lorrie Thomas is an engaging and educational speaker who added great value to our event. We will work with her in the future.
"Stephanie A. Fisher,
CMP Education Director, PMA
