The 12 chapter course featured exclusively on lynda.com outlines the fundamentals of online marketing in easy to understand and informational video tutorials. Lorrie rocks the tutorial socks off of me in this super smart and fun course. And just a little FYI: Lorrie was a whopping 8 months pregnant during the filming!

Online Marketing Fundamentals introduces web marketers, web designers, business owners and executives to the world of online marketing, and reviews how the different aspects of a business’ web site can support its marketing goals. Course highlights include information on:

• Social Media Marketing
• Search Engine Marketing
• Content Marketing
• Online Public relations
• Business Branding
• Marketing with Facebook, LinkedIn, and Twitter
• Email Marketing
• Social Shopping Marketing with Yelp, Groupon, and Living Social
• User Experience Optimization
• Paid Search/Paid Advertising
• Online Advertising
• Blogging
• Web Marketing Strategy and more!

For those of you who do not know yet, lynda.com is a subscription based, online, video tutorial website chock full of amazing education. The lynda.com service is an exceptional value of only $25 a month and features a plethora of fun, easy to learn, video tutorials to help you in many aspects of your techy life!

If you aren’t a lynda.com  member yet you can still get a sneak peak of Lorrie’s course introduction and some other snippets from Online Marketing Fundamentals.

The Wild Web Women love lynda.com: Mary Sandor, Lorrie Thomas, Jennie Jacobs, Darla Bea Smith

As a designer,  I love all of the great InDesign and Illustrator tutorials on lynda.com for helping me to quickly learn an underutilized tool or tip in the programs. Another great feature: the Creative Inspirations documentaries on the site. The entertaining series allows you to get insight into the worlds of your favorite artists, photographers and more.

Basically, Web Marketing Therapy loves lynda.com and we think you will too! Check out the course today and let us know what you think about it below in our comments section!

We would like to first start by giving a huge thanks to our loyal customers, students, website fans and readers. We are ever so grateful for your continued support of what we do here at Web Marketing Therapy and it is you who we strive to serve with our educational writings, humorous musings and our therapeutic approach to marketing. Thank you, thank you, thank you!

On that note, it is a holiday tradition that Web Marketing Therapy’s team of Wild Web Women put together a list of things we are grateful for each year. As a team of She Geeks we constantly have fun playing with the latest and greatest tech toys. This year we asked our team, What tech gadgets are you thankful for in 2011? And while the team is definitely having a love affair with Apple right now (and forever it seems) we have room in our hearts for all types of gadgets, even if they aren’t all so high tech:

Lorrie Thomas:
For being a wild web woman who geeks out online for a living, I am a very slow adopter to technology. I still love to read books (you may remember them: the ones made out of paper where you can fold the edges and make notes in the margins?). As much as I rely on tech tools to run WMT and work, I do unplug from technology as much as I can to recharge so when I am “plugged in”, I am refreshed. Before I share my fave tech tools, I need to give a proper thanks to the two un-tech tools that inspired me so much this year: SUCCESS Magazine (success.com) and Inc. Magazine (inc.com). I learn something new every issue and feel inspired to keep our work at WMT rocking! (Plus, as a new mom with lots of infant time, these mags have been by my side educating me and keeping me company). We are the product of what we read and who we associate with, I love that there are still great reads out there that fuel my mind so I can use technology wisely!

Ok, ok: Gadgets I am grateful for:

Macbook Pro, headlamp and Box.net

My favorite gadget is my Macbook Pro. It holds a charge longer than my former PC, is intuitive, sleek and just WORKS. I’ll never go back to a PC. If Mac could just make a gold version to match my accessories, I’d be in heaven!

My second fave tech gadget is my headlamp. Great on hikes that end after sundown AND to walk about at night with baby so I can see and be hands free!

Lastly, Box.net allows me (and team WMT!) to store company docs on a cloud so our virtual Wild Web marketing team has access to docs no matter where we live. Love it!

Jennie Jacobs:
I am not one to hoard or collect amazing gadgets. In fact, I would say that my tech gadget collection is relatively thinned out compared to some people I know. And because I am not as enthusiastic about the tech gadget revolution, I tend to be a little behind the times. But in 2011 I made the switch to the best gadget I could ever have hoped for: my iPhone! My iPhone is my life companion. For work and play I can utilize the power of technology to make my life so much easier than before. Case in point; I recently went on an almost 2 week long road trip and not once was I even compelled to open a map while on the road. My iPhone gave me the ability to search the yummiest local food joints in Portland, while simultaneously giving us the quickest route to said restaurant. It was amazing! And so, I give thanks! Thank you to a gadget that has saved me time, shown me best pizza ever, let me photograph that pizza, and saved me from countless arguments with my directionally challenged boyfriend!

Kate McMillan:
Like many people, I spend lots of time online.  Most of it has to do with my job, but some of it has to do with things like keeping in touch with friends and family, or shopping, or learning, or the bevy of other non-work-related online activities.  I work from home, so until recently all my online activities took place from the same computers – work and play.  And then we got an iPad.  Now I can shut the door on my office when I’m finished working (!) and still use the internet for non-work-related activities.  It offers the kind of separation between work and play that I need to stay sane.  And when I travel for pleasure, I can easily bring it along to easily keep in touch or just watch Netflix at the end of the day without feeling like I’m bringing my work along with me.  Thank you, iPad!

Kelly Kohen:
I, like Jennie, don’t tend to be a tech gadget junkie, but I was anxious for the iPhone to come out on Verizon because my out-of-date smart phone was having WAAAYYY too many issues.  So, on the day that they became available, I stayed up late so that I could push the “purchase” button the second they were available.  To all of my friends and family that kept saying the iPhone was the best thing ever, but I continued to argue that it just couldn’t be that great, I apologize profusely!  It is by far the BEST thing ever!  It allows me to work from any location, catch up on the morning news even before I get out of bed and entertains my 4-year-old during really long drives or quick trips to the grocery store.  It allows me to easily keep in touch with my family via messaging and I have a wonderful photo album of my son’s wish list for Santa (to save the Jolly ol’ man any confusion on the MANY requests).  Thank you iPhone for making my life complete!

Nicki Gauthier
I am Thankful for my vinyl record player. Love, obsessed, can’t live without. The record player was invented in the late 1800’s which makes this sweet musical technology over 100 years-old HOWEVER it is WAY better than any new music tech gadget out there. I listen to music while I work because it helps get me in the “work zone” and the background noise is GREAT for my over cluttered brain. I listen to music while I clean, cook, and shower. I listen to music whilst relaxing with family and friends. I listen to music all day, every day.  SB Local Peeps: I recommend Warbler Records on De La Guerra in Santa Barbara for musical goodness. Catch Warbler on Facebook.

Please enjoy this beautiful picture of my record player with one of my favorite vinyl’s – Crosby, Stills, Nash, and Young.

Amy Dunn:
I agree with Kelly- the iPhone is amazing.  I too used to resent iPhone snobs- but I get it.  Then I got mine in May this year and use it for everything- photos, organizing, to do lists, email, texting, calls (of course), music, recipes- even sleeping (love the White Noise App).  There is an app for everything you could imagine.  I think the iPhone is the most innovative and important piece of technology of this decade.  I am so glad that I waited for it and did not settle for anything less.

Darla Bea Smith:
This Fall Season I’m giving thanks to my colleague Nicki Gauthier for encouraging me to purchase my MacBook Pro. I’ve been a Mac girl since the 1980’s when I used to play on my parents MacIntosh personal computer. By the mid-90’s I was excited to bring home a fruity colored iMac G3 (remember those?). What I like best about Apple computers in general is there is minimal maintenance; no sign of bugs and the design of the product is visually appealing. Now that I actually own a portable laptop I find I’m not chained to my desk and having the freedom to do work in any location is very convenient. As Wild Web Women we have a joke that we work in our PJ’s – well sometimes this is the case and with my MacBook Pro I can actually do Pajama Public Relations! The MacBook Pro is lightweight too – allowing me to trek it across town to visit the team at our virtual headquarters aka a local coffee shop. Portable, convenient, fast and a clean desktop — I’m loving yet another genius Mac product. Thank you Steve Jobs for helping us online marketers do our work and do it well

Anne Orfila:
I love gadget-y things, once I get the hang of them. One thing that I am ever-so-grateful for is the iPod Touch.  Why not the iPhone, you say?  Well, I am not there yet (it’s complicated and has to do with a family phone plan). Surprisingly I have had little time on the iTouch (as we call it in our family) because it actually belongs to my 8-year old son. He wanted it so badly for his birthday that he was willing to forego a huge birthday blowout for a scaled down family-only party as we gave him an ultimatum: expensive gadget or expensive party (can’t have everything in life!). The Touch has really honed his technical-proficiency of Apple products (which I believe currently rules the world – or at least the world that I exist in – and, I believe, will continue to reign into his adulthood), exposed him to the world wide web (within certain parent-approved parameters), and encouraged his creative juices to flow through self-made videos, recordings and pictures. He also loves to wikipedia everything and occasionally “window shop” to see what’s new in the world of Lego. And let’s face it, it’s a great companion for him, whether it be in the car on a long road trip or at home on a lazy afternoon. Some may say that I use it as a “babysitter” for him, but I would disagree with that. The Wii, now that’s a babysitter, whereas the iTouch opens the world to him – so to speak. And having my kid interested in the world wide web, to me (a “wild web woman”), is priceless.

Mary Sandor:
I wanted to tell you about the tech gadget that I am thankful for: Diamond computer speakers. They look like little mushrooms that belong in Munchkinland but I have grown to love them. A friend gave these to Mark a year or so back and I started using them over the summer and fell in LOVE! They are great music blasting/movie watching companions that are super mobile and just need a charge every now and then – the charging gets done via USB post/cable. Because they run on battery, they can pack into my computer bag easily and travel with me wherever I go. They’re not perfect Bose quality sound, but great for rocking out to Pandora while creating great copy!

Jill Becker, author of the article, interviewed a breadth of experts in their respective fields to gather some of the best investments a person can make.

Money can buy us happiness if we understand what is important to us.

I say “do what you do best and pay others to do the rest”.  The spend your way to prosperity interviewees come from fields ranging from food to finance to web marketing!!  (yeeha!  This Wild Web Woman was representing!)

These lessons aren’t all big budget tips, what I liked about Becker’s article is that it makes you think.  Personally, I built my business by bootstrapping, but I did spend on things that mattered (when I could eventually afford them) and my smart investments did allow me to focus on my unique ability AND become richer (note: “rich” means PERSONAL and PROFESSIONAL).

Life is about working hard, but that doesn’t mean working all the time.  Check out the spend your way to prosperity article to gain some ideas that can help you LIVE life.

**and if you are just dying to spend on something now, I strongly suggest you spend the not-so-whopping $12 on Amazon and get my book The 36-Hour Course to Online Marketing so you make sure that you understand all the wonderful things you can do to boost your business with the web (many tips are free or low budget AND if/when you hire help, this book’s teachings help you manage what/how they are doing what is on brand and on purpose!)**

Name: Anne Orfila, Psycho Web Analyst

Profession: Part of a Group of Superhero Women saving one Website at a time, 2012 calendar Compilation Director (don’t ask me what that is…just wait and see!)

Describe your Desk: My “ideal” desk is a booth in the sun at a favored downtown coffee shop where I can spread out the following: phone (always on vibrate to not disturb other patrons), Sunglasses (so i can leave on a moments notice to take a phone call outside), iPod (to drown out said patrons), Klean Kanteen (hydration is  key to staying awake when you don’t drink coffee, just tea for me!), a plate of half eaten pastry du jour (either donut with chocolate frosting, chocolate croissant or, of late, chocolate peanut butter bar) to share with Nicki Gauthier (fellow Wild Web Woman®) and Warren (Coffee Shop Pal). Less ideal, but still totally doable, is all the same stuff crammed on super small round table in same coffee shop.

Favorite part of Desk: The location of it! Meaning that I love being at the coffee shop in the midst of all sorts of people with all sorts of activity going on, instead of home, alone.

Least favorite part of Desk: Somedays I land up at a “desk” in the coffee shop that is not near an outlet….not good for me, or my laptop, as I know will end up having to move all my stuff to another table next to an outlet or just wrap it up and call it a day when my laptop dies.