Wild Web-opedia
Ask The Marketing Therapist – The Lowdown on Web Measurement Language
November 27th, 2009
by Lorrie Thomas
Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics.
Insurance Journal is one of the *best* companies I have ever had the pleasure of working for, …
Web Marketing Terminology
November 6th, 2009
by Lorrie Thomas
Advertising Network – A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. (Source – www.marketingterms.com)
Affiliate – the publisher/salesperson in an affiliate marketing relationship. (Source – www.marketingterms.com)
Affiliate Marketing – Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on …
Social Media Revolution – Socialnomics 09
August 16th, 2009
by Lorrie Thomas
This video speaks for itself, so I am just going to post it. I caught myself asking a colleague “is social media just a new online fad?” but when I watch this, I think otherwise. What do you think?
Feeling PLAXOdaisical?
July 23rd, 2009
by Lorrie Thomas
I get hundreds of emails a day and am constantly losing the war with my inbox. Today was one of those days where I was on the verge of calling email bankruptcy and was pushed over the edge with one-too-many “Help me update my address book and you have to do all the legwork” emails …
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