Website Design
To Resolve Project: Visual Play on New Year Resolutions
January 10th, 2012
by Jennie Jacobs
As the Visual Communications Connoisseur for Web Marketing Therapy a lot of what I do revolves around translating a company’s message into its visual brand. I also spend a lot of time communicating information into fun little “infographics” (information graphics) that communicate data, a message, knowledge or information visually to the reader.
Because of what I …
Mobile Sites – Design Best Practices (Part Two)
December 22nd, 2011
by Kelly Kohen
Mobile sites offer great rewards for small businesses. Lorrie Thomas Ross shares the three most important mobile design best practices in an article she wrote for Web Marketing Today called Mobile Sites. Part 2. Design Best Practices.
In the article Mobile Sites Design Best Practices, the top three mobile design best practices are:
Choose Critical Components such …
Identify Your Brand: Katie’s Botanical Design
September 28th, 2011
by Jennie Jacobs
Recently I had the pleasure of working with the uber-talented plant lady, Katie Sorensen of Katie’s Botanical Design, on establishing an identity for her business. Katie’s Botanical Design is a full service plant design company owned and operated by Katie Sorenson. Her ability to transform plants into breathtaking arrangements, living and floral, is a talent …
Is your Marketing Collateral boosting your Professional Self-Esteem?
July 11th, 2011
by Lorrie Thomas
The way you see yourself will determine how people see you. – Paulo Coelho
I read this quote on the Radiant Organizing blog and took a minute to ponder this from a mental self-image perspective, then quickly turned it into a marketing lesson (Oh, don’t act surprised, I breathe marketing…can’t help it!)
Just as the way we …
Marketing Therapy- Hierarchy of Brand Needs
July 5th, 2011
by Jennie Jacobs
In the wild (and wonderful!) marketing world, you never stop hearing about branding. The reason is simple, branding is your business’s face. Literally. Ok, well, maybe not literally but most often it is the first thing people see, it is the look and feel of your organization.
A brand is more than aesthetics: Branding shows potential …
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