Web Marketing Therapy

Inspiration… The Year of The Ox!

January 26th, 2009
by Pamela Sherman

Happy Chinese New Year!!!
Since the Web is an amazing “globalizer” connecting us all, I wanted to celebrate and honor Chinese New Year today, while drawing upon a little inspiration…
It seems uncanny and appropriate that this year happens to usher in “THE YEAR OF THE OX.” Imagine that?! –Embracing the spirit of the hard-working Ox?! …

Posted in Blog, Daily Inspiration, Positive Role Models, Web Marketing Tips

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Being a pleasure to work for/with PAYS

January 26th, 2009
by Lorrie Thomas

Sometimes the simplest advice can be the most powerful. Here’s a healthy dose of marketing advice that will help make you wealthy no matter where you work, what kind of business you are in or what your budget (of lack of budget!) is:
Being a pleasure to work with PAYS back
I see a common pattern when I observe the marketing relationships …

Posted in Ask the Marketing Therapist, Daily Inspiration, Free Therapy Advice, Marketing Interventions, Positive Role Models, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Tips

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Phrase of the Day: “Chicken Salad”

January 23rd, 2009
by wildwebwoMAN

What does chicken salad have to do with your brand? In the prophetic words of a former marketing instructor “If you try to make a chicken salad using chicken sh*t, you just end up with chicken sh*t.”
While it is important to control costs, you don’t want weak branding to end up “costing you.”
For instance, a …

Posted in Daily Inspiration, Free Therapy Advice, Marketing Interventions, On the Couch, Small Business, Tough Love, Web Marketing Tips

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Inauguration Day: Pledge to Embrace Leadership Within!

January 20th, 2009
by Pamela Sherman

This Presidential Inauguration Day is a monumental moment in our nation’s history. A senator, who many of us hadn’t heard of just two years ago, has risen to the greatest position of leadership and power in our land. President Obama’s rise was largely fueled by voters through internet social-networking and internet fund-raising, a breakthrough that …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Interventions, On the Couch, Positive Role Models, Small Business, Social Media, Technologies, Tools, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips, eCommerce

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The Web Has Forever Changed Marketing & PR

January 16th, 2009
by Pamela Sherman

Having been in marketing for close to two decades, I can say without question, the web has brought revolutionary –or better yet, “evolutionary” new capacities to power and drive businesses of all sizes. I’d like to say “this is not your grandma’s web”… But, it’s not even your mom’s web, or the same web it …

Posted in Blog, Marketing Interventions, Small Business, Social Media, Tools, Web Marketing Mantra, Web Marketing Tips

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