Web Marketing Tips

Lorrie Thomas

Consolidation of search engines…good, bad or ugly?

February 9th, 2009
by Lorrie Thomas

Recently, Google backed away from a shared advertising agreement with Yahoo.  I “got in the ring” with Miguel Salcido of eVisibility in today’s DM News Gloves Off Debate to give my raw opinion (me, opinionated?  nooooo?!!)  on how consolidation would affect search marketing.
I think that consolidation of search advertising would eliminate competition, ultimately increasing ad …

Posted in Ask the Marketing Therapist, Search Engine Marketing Help, WMT Team News, Web Marketing Tips

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Lorrie Thomas

Web Marketing Tip – Never Stop Learning

February 8th, 2009
by Lorrie Thomas

My “not-so-secret” man crush, Seth Godin, did a great blog post today on the need to continually learn.  His post reminded me that it is through commitment to self-education and momentum that we grow and make meaningful marketing contributions.  To help kick start your Monday with a healthy dose of motivation, our web marketing advice is: 
You are never done learning
and
The …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Free Therapy Advice, Marketing Interventions, On the Couch, Tough Love, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Tips

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Lorrie Thomas

Positive Web Marketing Role Model – M&Ms

January 27th, 2009
by Lorrie Thomas

I’m a big advocate of using assets you already have to get great marketing results.
A great example of this practice comes from a product we all know and love – M&Ms.  Yes, M&Ms are milk chocolate that melts in your mouth and not in your hand, but we put them on a brilliant marketing pedestal too!
I don’t need …

Posted in Addictions, Ask the Marketing Therapist, Daily Inspiration, On the Couch, Positive Role Models, Web Marketing Tips

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wildwebwoMAN

Phase of the day: “Matchy Matchy”

January 26th, 2009
by wildwebwoMAN

As you all know, Google’s AdSense is a great tool for you to generate a consistent revenue from your site.
But did you know that if you change your fonts so that the website and AdSense fonts match, the result is a higher click-through-rate (CTR)!
My guess is that because the font is uniform, there are a percentage of people …

Posted in Daily Inspiration, Free Therapy Advice, Geeky Web Marketing Data, Small Business, Technologies, Web Marketing Mantra, Web Marketing Tips

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Pamela Sherman

Inspiration… The Year of The Ox!

January 26th, 2009
by Pamela Sherman

Happy Chinese New Year!!!
Since the Web is an amazing “globalizer” connecting us all, I wanted to celebrate and honor Chinese New Year today, while drawing upon a little inspiration…
It seems uncanny and appropriate that this year happens to usher in “THE YEAR OF THE OX.” Imagine that?! –Embracing the spirit of the hard-working Ox?! …

Posted in Blog, Daily Inspiration, Positive Role Models, Web Marketing Tips

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