Web Marketing Best Practices
Your business card doesn’t work anymore without the web
October 18th, 2008
by Lorrie Thomas
I had one of those weekends where I swore I would turn my marketing brain off and just tinker around town, run errands and zen out a little. I slept in, futzed around the house, cooked, nested, went for a run then came home to realize I was out of water (which sucks after …
Use what you’ve got to get what you want
October 12th, 2008
by Lorrie Thomas
It’s really great to have a shiny new work week upon us. Last week seemed to be one of those rock bottom weeks where the cash crunch was really psyching everyone out. As much as we all are feeling the pain of “no cash gain” right now, I can’t help but see the …
Web Marketing Tip – If you can’t toot your own horn, nobody else will!
October 11th, 2008
by Lorrie Thomas
I received an email from Jamie Smith, presentation coach today and her signature had the most coolio “meaningful marketing” closer that said:
Can you explain the power of what you do?
I help people in business make lasting impressions, so they attract more clients.
When I teach web marketing classes, I bust out all my therapy-isms and one …
Marketing Therapy Tip – Ask a Lot of Questions
October 10th, 2008
by Lorrie Thomas
Happy Friday Web Marketers!
I wanted to share a healthy tip to leave you with before you settle off into the weekend…this tip emerged after an insanely busy week of working with tech people, trade show collateral development folks and PR teams. All the people I have partnered with this week are experts in …
Web Marketing Tip – Track Online Advertising Free
October 6th, 2008
by Lorrie Thomas
Web marketing is the MOST TRACKABLE marketing medium out there if and only if business professionals take advantage of the great (and often free!) web marketing tools out there. Unlike a billboard on the side of the freeway where you track return on investment (ROI) by noting the day your billboard went up and …
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