Web Marketing Best Practices
Know what you want
August 24th, 2011
by Lorrie Thomas
I spend my days advising passionate professionals on how to use the web to build their business. Lately, I have noticed a pattern with folks who get caught up in the minor details of things, which is retarding their ability to look at the big business picture. I hope this post helps stop any unhealthy …
Web Marketing Therapy Presents: Hierarchy of Marketing Needs
July 26th, 2011
by Jennie Jacobs
Web Marketing Therapy has been diving deep into the psyche of great marketing these days and educating our readers on what it can do for your organization. Recently we introduced our Hierarchy of Brand Needs, a comprehensive infographic that communicated the importance of great branding and how a brand can mean better business for your …
Web Marketing Vanity – Beautify Your Email Signature
July 18th, 2011
by Lorrie Thomas
A few years ago, we did a blog post on a fun and functional way to sign your emails with the WiseStamp email signature tool. Today, I was emailing with a wonderful wild web woman (and Web Marketing Therapy client) and had a total jealous moment over her web-a-licious email signature.
http://www.myesig.com/ is a service that …
Is your Marketing Collateral boosting your Professional Self-Esteem?
July 11th, 2011
by Lorrie Thomas
The way you see yourself will determine how people see you. – Paulo Coelho
I read this quote on the Radiant Organizing blog and took a minute to ponder this from a mental self-image perspective, then quickly turned it into a marketing lesson (Oh, don’t act surprised, I breathe marketing…can’t help it!)
Just as the way we …
Marketing Therapy- Hierarchy of Brand Needs
July 5th, 2011
by Jennie Jacobs
In the wild (and wonderful!) marketing world, you never stop hearing about branding. The reason is simple, branding is your business’s face. Literally. Ok, well, maybe not literally but most often it is the first thing people see, it is the look and feel of your organization.
A brand is more than aesthetics: Branding shows potential …
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