Web Marketing Best Practices
Guidelines for a Great Logo
November 6th, 2011
by Jennie Jacobs
As a graphic designer and more specifically the Visual Communications Connoisseur for Web Marketing Therapy, I do a lot of identity and brand work for clients. A brand is an important aspect to any organization because it helps establish credibility and communicate the who, what and whom of an organization: who you are, what you …
Nicki’s Facebook Contest Research Notes
November 1st, 2011
by Nicki Gauthier
Facebook contests can be a great way to increase interest and drive traffic. I recently did some research to review successful and creative Facebook contests and why they were successful. Todd Wasserman posted a great article: 4 Successful And Creative Facebook Contests on OpenForum.com. Here are key notes I pulled from the article:
The prize …
Social Media Marketing Tips
October 14th, 2011
by Nicki Gauthier
I made a list of my favorite social media tips to be prepared for a social media panel that I will be participating in next month. There are over 50 tips on my list, and here are some highlights:
#1. Before you dive deep into social media: know who you are, know your audience, and know …
How to Setup Blog Feed for Facebook Pages
September 30th, 2011
by Nicki Gauthier
I heard through the social media grapevine that the automatic blog feed via Facebook Notes application would no longer be available. A little grape sent me this screenshot with this Facebook help link.
HOWEVER I have not been able to find additional resources reporting this news. For now I am keeping my blog feeds setup …
Online Marketing Basics for Busy People
September 16th, 2011
by virtualwordspecialist
While assisting a client with her spa business both with offline brick and mortar items (like re-evaluating paint colors to quality of towels used) to the click and mortar ones such as branding, website optimization and social media, it became blindingly clear that our biggest challenge was to sit down and carve out an online …
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