Web Marketing Best Practices
Eight Tips to Improve Your LinkedIn Profile
May 24th, 2012
by virtualwordspecialist
I admit it; I was late to the LinkedIn game. While my early adopter friends were creating professional profiles and joining groups, I took the “set and forget” approach for my profile because initially, I didn’t “get it.” That was until I began using LinkedIn as part of client’s marketing messaging distribution. Adults learn by …
GM Ad Pull Sheds Light on Social Media Advertising
May 19th, 2012
by virtualwordspecialist
Early this week, I wrote a blog post for a client about General Motors’ announcement that it was no longer going to advertise on Facebook. In gathering information for the post, I came across a story about a new business that advertised on Facebook and thought their experience could provide insight for those who may …
Morning Marketing Advice – Roundtable Discussion Recaps
April 12th, 2012
by Jennie Jacobs
This morning I had the chance to attend a morning breakfast roundtable on web marketing. Put on by Santa Barbara Executive Roundtable (SABER), a small business educator and networking organization for local business leaders, the event was titled “The Marketing Experts Answer YOUR Questions”. The expert panel was comprised of local web marketing superstars, Lorrie …
7 Tips for Optimized (Google) Search Skills
April 9th, 2012
by Jennie Jacobs
I am most certain that almost everyone I know has done a basic Google search.
Regardless of my assumptions, one thing I am certain of is the massive amounts of searchable goodness that is available to the population because of the internet and search engines. Pure awesomeness. Remember when you used to have to consult the …
SEO, Tips and Tricks for Your (Wordpress) Blog
March 27th, 2012
by Jennie Jacobs
Blogging is the cornerstone for great content marketing on the web… if you know how to utilize it properly. Used right, a blog can boost your organizations visibility on the web, position you as credible or an expert in your field and boost SEO. We’ve talked before about why content is key; “Quality content that …
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