Web Marketing Best Practices

Nicki Gauthier

Tools to Make Your Social Media Marketing Smarter Via HootSuite

February 19th, 2010
by Nicki Gauthier

Social media tools to rock your web world!

There are so many great Twitter and Social Media tools out there but I have found that HootSuite is one of the best!  I think the other wild web women would agree because we blog about it here and here.
“Thank You!” to our amigos at HootSuite for keeping …

Posted in Blog, She-Geek Web Words, Social Media Marketing, Technologies, Tools, Twitter, Web Marketing Best Practices, Web Marketing Tips

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Nicki Gauthier

Web Marketing Therapy Girl Crush: Penelope Trunk

February 10th, 2010
by Nicki Gauthier

I have a girl crush (I have a couple actually…what can I say, I am surrounded by smart and hot wild web women!)
Penelope Trunk is my girl crush.
Penelope Trunk is the ultimate blogger and founder of Brazen Careerist - a social network to help people manage their careers online.  She gives great career advice and …

Posted in Blog, Daily Inspiration, Monday Marketing Motivation, Motivational Marketing Quotes, Web Marketing Best Practices, Web Marketing Deep Thoughts, Web Marketing Mantra, Wild Web Women, Women in Business

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Lorrie Thomas

Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

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Lorrie Thomas

Want to Know What Your Customers Want? Ask Them!! (Alternative Blog Title - Sexy Service Oriented Surveys)

January 21st, 2010
by Lorrie Thomas

Marketing Therapy is a healing process that facilitates professional understanding.  When the “a-ha” moment that the secret to organizational marketing success is within a business leader AND within their organization, the light bulb goes off and marketing can start to shine!
Marketing success comes from listening, understanding and then serving well (based on listening and understanding).  …

Posted in Email Advice, Email Marketing, Online Surveys, Positive Role Models, Web Marketing Best Practices

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Lorrie Thomas

Does Your Web Marketing Design Say You Mean Business?

January 13th, 2010
by Lorrie Thomas

“Dress like you mean it.”
- Ted Gibson
My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me the quote above today and it got me thinking about web marketing….
“Dress for Success” advice applies …

Posted in Marketing Interventions, Motivational Marketing Quotes, Web Marketing Best Practices, Web Marketing Tips, Website Design

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