Web Marketing Best Practices
Web Marketing Four Best Practices for 2013
January 3rd, 2013
by Nicki Gauthier
Jonathan Gardner, director of communications at Vibrant Media, shares the four best practices for digital marketers in 2013 on Mashable. I agree with Gardner, “it’s exciting to think that a year from now we’ll be buzzing about all new startups, fresh apps to obsess over and maybe even a new device or two we can’t …
Training Tips: Four Stages of Learning
October 29th, 2012
by Nicki Gauthier
Let’s face it; every organization needs sales to generate revenue. Leslie McClintock from Small Business by Demand Media stated it perfectly: “No matter how good your manufacturing operation is, how cutting-edge your technology is, how tight your financial goals are or how progressive and forward-thinking your management techniques are, you must still have a sales …
Data Diva Tip: Review Qualitative Data
September 27th, 2012
by Nicki Gauthier
A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review Qualitative Data!
Foster shares the importance of reviewing leads and customers that invest in your business that did NOT come via the web. Paul …
Design Education Session: Brand Style Guide
August 1st, 2012
by Jennie Jacobs
Hello Wild Web Friends. I would like to take a moment to introduce to you our new blog series titled Design Education Session. The purpose of these blog posts is to better equip our readers with some basic knowledge of design to better work with your designers, web developers, photographers and art directors. When working …
Marketing Decision – Social Media Automations
July 16th, 2012
by Lorrie Thomas
Web Marketing Therapy is all about giving advice and support to help passionate professionals navigate the wild, wild, web in ways that get you to less stress.
For years, as a de-stress Rx web marketing solution, we touted the power of automations in social media. For example: having your blog auto-MAGICALLY feed into LinkedIn profiles and …
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