Web Analytics
The Art of Web Analytics: How to Avoid Analysis Paralysis and Focus on the Metrics that Matter to Your Business
May 5th, 2010
by treatmentspecialist
When we think of web analytics, most people think of data. Lots and lots of data. After all, the web is the most trackable marketing medium out there. So how do you avoid analysis paralysis and help ensure your analytics efforts are paying off?
While colleting data is defintiely a large part of web analytics, the artful …
Search Engine Marketing Tools: Monitor Your Organic Search Rankings to Get More Visibility and Free Traffic
January 7th, 2010
by treatmentspecialist
Search engine marketing is key in helping the users who are searching for your products/services find your web site. Because it takes time to build your search engine marketing, we like to say that the earlier you start, the sooner you see results. But how do you know if your search engine optimization (SEO) efforts …
Ask The Marketing Therapist – The Lowdown on Web Measurement Language
November 27th, 2009
by Lorrie Thomas
Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics.
Insurance Journal is one of the *best* companies I have ever had the pleasure of working for, …
Top Web Marketing Support Tools We Are Thankful For
November 25th, 2009
by Lorrie Thomas
Happy Thanksgiving! The Web Marketing Therapy team is so grateful for our wonderful clients, students, website fans, each other (yes, we love working as a wild virtual marketing team!) AND the wonnnnnnderful web marketing tools that we could not do our jobs without!
To continue our dedication to being your virtual marketing system, the …
Monday Marketing Motivation: Stay Hungry
September 7th, 2009
by Nicki Gauthier
No, this blog post was not created to make you crave pancakes. This is a reminder to not be complacent.
STAY HUNGRY. My Faja (Austin Powers slang for Father) reminded me of this when we were driving to one of our favorite restaurant (starts with “J” and ends with “Oe’s Cafe”.) It’s always important to look …
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