Web Analytics
Tips to Grow Your Brand from the NRF 2013 Retail Show
January 31st, 2013
by Nicki Gauthier
Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight and data shared in the report are helpful for all business owners and can be …
Data Diva Tip: Review Qualitative Data
September 27th, 2012
by Nicki Gauthier
A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review Qualitative Data!
Foster shares the importance of reviewing leads and customers that invest in your business that did NOT come via the web. Paul …
Web Analytics Friday Funny
May 25th, 2012
by Nicki Gauthier
I shared this Google Analytics video with my UCSB Extension Web Analytics class and I thought it was a good Friday funny to share with you. I think we all know the sickness – paralysis from analysis – and my recommended remedy is to take a break so you can go back to work stronger …
WMT Recaps the New Version of Google Analytics
November 28th, 2011
by Nicki Gauthier
You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report email scheduler and PDF export. The new version of Analytics provides three significant enhancements:
I. A redesigned …
Insight-driven action in a data-flooded age must be heart-centered
January 24th, 2011
by internationalmanofmystery
Insight-driven action in a data-flooded age must be heart-centered. The most important segment of the customer-experience cycle is post-conversion, pre-evangelization-by-the-customer.
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