Web Marketing Therapy

Social Media Marketing Boosts Business and “Cool Factor” for These WMT Positive Role Models

April 16th, 2009
by treatmentspecialist

Photograph your love.
This is more than just a tagline for Gabe Cano and Glen Hodges of Specialty Color Services in Santa Barbara, California.
When Glen and Gabe came to speak at our Social Media Marketing class at UCSB, they shared their experiences – both hits and misses – using Facebook to promote their business.
But most of …

Posted in Blog, Positive Role Models, Small Business, Social Media, Social Media Marketing, Viral Phenomenon

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The Web Future: With Internet Entreprenuer-Guru Marc Andreessen

February 24th, 2009
by Pamela Sherman

During a recent late work night, before falling asleep, I caught Marc Andreessen on TV being interviewed by host Charlie Rose (who I believe is still one of the best interviewers out there). So, instead of calling it a night, I just had to stay up and watch because I knew it would be something …

Posted in Blog, Comic Relief, Daily Inspiration, On the Couch, Positive Role Models, Small Business, Technologies, Tools, Viral Phenomenon

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How Much is Juicy Mention in the New York Times Worth to You?

February 5th, 2009
by treatmentspecialist

The news media may be calling it a “marketing ploy,” but it’s definitely paid off for the company that invited crowds of people in NYC’s Times Square to line up for FREE CASH!
Bailoutbooth.com, a fledgling classified ad company, gave out anywhere from $50 to $1,000 to people willing to share their stories of financial hardship. …

Posted in Blog, Viral Phenomenon

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Inauguration Day: Pledge to Embrace Leadership Within!

January 20th, 2009
by Pamela Sherman

This Presidential Inauguration Day is a monumental moment in our nation’s history. A senator, who many of us hadn’t heard of just two years ago, has risen to the greatest position of leadership and power in our land. President Obama’s rise was largely fueled by voters through internet social-networking and internet fund-raising, a breakthrough that …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Interventions, On the Couch, Positive Role Models, Small Business, Social Media, Technologies, Tools, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips, eCommerce

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Customer Satisfaction vs. Customer Enthusiasm

January 6th, 2009
by Pamela Sherman

“Quality Product” and “Excellent Customer Service” are 2 critical elements for any company’s success. However, research confirms there is a 3rd component that the most successful companies share, and that is (drum-roll please)… “Customer Enthusiasm.” – Yes! We all know it to be true; it makes perfect sense. When we are enthused about a company’s …

Posted in Blog, Free Therapy Advice, Marketing Interventions, Small Business, Social Media, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips

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