What NOT to Tweet and other bits of cyber wisdom from Dan Zarrella
November 29th, 2011
by Amy Dunn
Dan Zarrella, award-winning social media scientist at HubSpot and brains behind the “Science of…” Webinar series, recently conducted a study on the Clickthrough rate (CTR) on link-containing Tweets that used certain words, characters and phrases.
In the article, 10 Words That Will Increase (or Decrease) Your Twitter CTR, Dan shared the result of his research on …
Twitter Drives More Traffic to Press Releases than Any Other Social Network
November 11th, 2011
by Amy Dunn
Ever wonder how to get your company news noticed by more people? Share it in Twitter! According to the research conducted over several months by PR Newswire and Crowd Factory, Twitter drives the most traffic to press releases than any other social media platform (including Facebook).
After analyzing thousands of press releases, the study …
Do You Know The Do’s And Don’ts of Social Media Marketing?
July 14th, 2011
by Dan Gold
Social media is a growing part of every day life for more and more businesses. And why shouldn’t it be? There are literally millions of people who use Facebook, Twitter, LinkedIn and other social media outlets. Not tapping into that would be a huge folly! But, are you committing another folly by not following social …
Fifty Nifty Women To Follow On Twitter
July 7th, 2011
by Dan Gold
Social media has spread like a wild fire in the last decade, making it so much easier to connect with people, and not just friends and family, but people from all around the world. When we use social media and connect with others, our goal is usually to share our ideas, absorb the ideas of others, …
Hispanic Marketing and Importance of Social Media
June 28th, 2011
by marketingfirecracker
Do the numbers matter? Which numbers am I talking about?
The large population of Hispanics in the U.S. And YES, they do matter because we account for a very lucrative and fantastic consumer market share.
Whether or not we target the Hispanic population directly, it is clear that we MUST pay attention to the important role they …
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